What is Webinar Marketing?
First, it is important to define what a webinar is before being able to get a better understanding of webinar marketing. Webinars are video workshops, lectures, or presentations hosted online using webinar software. They are often business related where companies can share knowledge with anyone, anywhere, due to its online nature. This knowledge can be used for building relationships, demonstrating the use of a product, and more.
Webinar marketing can thus be used to promote a company’s goods and services, improve their brand awareness, while educating their audience. By hosting a webinar, you not only get to show your expertise in a certain field, but you can further your lead generation by generating new leads and nurturing your current leads. Webinar marketing, in its nature, is not meant to deliver a sales pitch. It is more focused on delivering knowledge to your audience to help them reach a goal (one that can possibly be reached with your product or service).