What is Paid Social Marketing?
In today’s connected world, it is essential to use as many marketing channels as possible to extend your reach, target your prospects and gain a competitive advantage. When it comes to dominating your market, social media marketing is a necessity. If you’re unsure about the value of social media advertising, here’s a quick primer.
Over three billion people use social media. Put another way, that’s 45% of the world’s population. What’s more, 53% of businesses are tapping into this market, keen to grab a share of this ever-growing opportunity. Today’s savvy businesses know that social media marketing should play a critical role in their digital marketing strategy and are turning to paid social marketing to draw a new audience.