What is Paid Search?
Everyone knows that the internet is a great way to reach new clients and customers. However, that knowledge isn’t actionable by itself. Without understanding how internet marketing, and especially search engine marketing (SEM) works you’re likely to waste valuable resources trying to get more customers online.
That’s where paid search comes in. This article will help you understand everything you need to know about paid search so you can start seeing ROI on your internet marketing budget. We’ll cover the basics and provides some helpful tips on how to get the most for your internet marketing budget.