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Social Media Marketing Services

Social Media Marketing

Unless you’ve been living under a rock for the past decade, you’ve noticed a significant trend in advertising: social media marketing is the #1 source of advertising for most small- and medium-sized businesses. With millions of potential clients and customers browsing Facebook, Instagram, and other platforms, you’re leaving revenue on the table if you’re not tapping into the power of social media.

That being said, social media marketing is time-consuming — and difficult! There’s a significant learning curve. Unless you have the time and money to spend on campaigns that may or may not prove to be effective, you’re probably looking to offload your social media marketing efforts to a proven digital marketing agency.

Trust Lift Digital to take care of all of your social media marketing needs. We’ll open up a brand new channel of effective advertising to drive steady traffic, awareness, and revenue to your brand. Click here to request a FREE social media audit and action plan or continue on to learn more about what we can do for you.

How We
Tackle
Social Media
Marketing

Profile Setup & Optimization

Every advertising campaign needs a foundation. Before we begin, we’ll create profiles for your business on all of the social media platforms that you wish to target. If you have specific platforms in mind, we can run with those. Or, we’d love to provide free consultation on which platforms will generate the best results for your business in particular. Click here to request your free consultation.

After the profiles are created, we move on with optimizing them for every relevant industry that your business is involved in. Through clever and effective optimization, you give consumers the chance to discover your brand organically, even before any campaigns have begun.

Management: Creating, Curating, and Posting

Making a post on your personal social media accounts is quick and easy. If something interests you, you present it to the world. You hope people like it, but if they don’t, that’s okay.

The stakes are higher when it comes to the content that your business posts on its social media pages. For one, if no one is reading or interacting with your posts, your social media marketing efforts are a waste of time. And, very importantly, if no one interacts with your posts, social media platforms may penalize your organic reach.

In other words, posting the right content on your social media marketing channels is of utmost importance. We’ll take care of creating and curating the content that your followers want to see. Instead of being penalized by social media platforms, you’ll be rewarded. Your posts will achieve greater organic reach, meaning you are that much closer to hitting your lofty and ambitious revenue goals.

Paid Social Media Advertising

Once we’ve established a solid foundation for you and your business through your profiles and your posts, we’ll move onto the paid end of things and begin driving traffic through the built-in advertising platforms on Facebook, Instagram, LinkedIn, and others.

The goal of these campaigns is to…

Get new consumers interested in your brand (who have never heard of you before)
Follow up with consumers who have interacted with your brand in the past
Keep past customers and clients coming back to you over and over again

Overall, pay-per-click social media marketing services campaigns deliver some of the highest ROIs in the pay-per-click industry, especially among small and medium-sized businesses. We go at your pace, meaning you can spend as much or as little on your daily advertising campaigns as is workable within your budget.

Follower Growth

The final goal of social media marketing is to have a robust social media presence with significant follower counts on all of the platforms that you are targeting. Once you have the followers, you can market to them for free. Aside from email marketing, social media marketing is the only mainstream way to acquire this “free” source of marketing.

So, once we’re set up, we’ll move on aggressively enticing consumers to follow your brand. The ways we accomplish this feat vary by industry. Contact us to learn more about what Lift Digital can do for you.

How Businesses Use Social Media Marketing

We like to think of social media marketing as a swiss army knife: you can accomplish many tasks with just a single tool. Below, we’ll go over how businesses use social media marketing. These are some of the benefits you should expect to see once you get in touch with Lift Digital.

Brand Recognition

What’s the difference between a trusted brand and a non-trusted one? In many cases, it’s a matter of how many times consumers see your ads and other content.

Think of it like meeting a new friend. When you first meet the person, you don’t necessarily dislike the person, but you don’t trust the person, either. As you come to know the person more and more, you start to trust him or her to a higher degree.

It’s the same with companies! Social media marketing gives you the opportunity to “hang out” with your followers, just like a new friend. Once they warm up to the idea of you, they’ll be that much more likely to interact with and buy from you.

Tell A Story

Traditional ads are boring. In 2020 and beyond, consumers expect more. They’re not just buying a product. They’re buying an experience.

A product turns into an experience with a good story. Trust Lift Digital to put together compelling and interesting stories revolving around your product line or services. Once consumers see that you’re more than another faceless company, marketing results improve substantially. Story-based posts are always included in our social media marketing services pricing.

Gather Data

Platforms like Facebook, Instagram, and Twitter provide detailed statistics about your social media pages. You can see who liked your posts, along with their demographics and other targeting information. This type of data can empower your marketing efforts outside of social platforms. In fact, social media marketing is one of the single most effective ways to gather this data… and best of all, it’s free!

Provide Customer Support

Whether you like it or not, consumers have shifted away from calling and emailing companies to get support. They go right to social media and they expect you to respond. If you don’t respond, that leaves a sour taste in their mouth, and they’re that much more likely to never want to interact with you ever again.

Retargeting Opportunities

Retargeting consumers who have interacted with your brand at some point in the past is a great way to increase the number of touch points between your brand and those consumers. The more touch points, the better chance you have of those consumers purchasing from you.

Retargeting campaigns have also been shown to provide a higher ROI than cold campaigns, which makes perfect sense to anyone with a marketing background. Once a consumer has expressed interest in your products or services in some way, shape, or form, closing the sale, assuming you can retarget that consumer, becomes much easier.

Get Traffic

Drive traffic to your blog posts by taking advantage of the free reach you get from social media platforms. Social media can provide a significant boost to your website traffic. At the same time, you’ll offer interesting and relevant content to your followers. It’s a win/win!

Get Sales

Although the focus of social media marketing is usually to interact with your potential customers beyond the lens of sales, social media may be used to drive direct sales, too. Increase the number of eyeballs on your promotions and products and watch as your revenue increases. Our social media marketing services pricing is affordable to allow for the greatest profit potential.

Go Viral

With any luck, your followers will interact with your posts, which will expand your network of reach greatly. Instead of using social media to advertise to just your followers, you can use it to advertise to your followers, and their followers. Social media marketing is exponential. In some cases, this exponential reach is enough of a catalyst to make any one of your posts go viral, resulting in a massive marketing win for you. A viral post is the ultimate goal of how businesses use social media marketing.

Showcase Your Activity

Have you ever researched a company, only to find that their social media pages were non-existent or not updated very frequently? That’s a bad sign. On the other hand, if you research a company and you see that they are very active on social media, that’s a good sign. Social media marketing services can result in direct revenue, but they can also assist your other avenues of advertising in the background by making consumers feel comfortable with your brand.