There are many things to consider when making the decision to move your business or brand to social media. Social media is an essential part of the modern advertising landscape and is an excellent tool for connecting with your audience, growing your reach, and giving your brand a voice. That being said, choosing the right social media platform for your business can immensely aid in reaching your marketing goals.
Although paid ads or promoted posts can boost your brand’s reach, almost all of the social sites are free to join and are a great place to create organic content while not cutting into your ad budget. There are thousands of articles, videos, and courses on how to strategize and create your content, but the first choice you must make is what platforms to use. Let’s take a look at some basics of each platform and why they might be the best option for your business.