Looking for someone to manage your PPC marketing? We’ve got you covered.

Here’s what you need to know:

Now more than ever, there are countless ways that businesses are working to reach their target audiences online. However, this massive shift towards digital marketing can make it difficult to make sure that your business is getting the attention it deserves, rather than getting lost in an overwhelming sea of content. That is why thousands of businesses today are integrating PPC into their digital marketing strategies.

PPC Management Services - More Than 20 Years of Experience

Knowing how important a role that PPC marketing can play in your business model, you don’t want just anyone managing it for you. That’s why Lift Digital Marketing offers PPC management services that are conducted by professionals with decades of experience to guarantee a positive experience. Over the years, Lift Digital Marketing has managed over $1 billion in PPC marketing budgets, and is actively managing the accounts every single day, instead of relying on scripts, algorithms, or Google/Microsoft to optimize for results.

What does a PPC management service look like?

If you’re thinking about implementing a PPC strategy into your business model, it’s important to understand exactly what PPC covers:

Pay-per-click. Advertisers pay a fee each time one of their ads is clicked.
Rather than obtaining visits organically, (which can be extremely difficult due to content overload in search engines and social media,) PPC gives you a way to essentially buy a spot at the top through bidding.
Uses relevant keywords to reach the right audience.

We get it!

You may not know where to begin when it comes to incorporating a PPC advertising model into your marketing plan.

That’s why Lift Digital Marketing offers a PPC management program that is designed by specialists with years of practiced expertise to assure that you are able to further grow your business and reach new prospects and leads. Whether your goal is to promote brand awareness, generate new leads, or to stay on top of your traffic analytics, Lift Digital Marketing’s PPC management service will allow you to stay relevant online to guarantee a maximum ROI.

Why utilize a PPC management service?

When you think of PPC, you likely think of the text ads that you see on the top of SERP’s like Google or Bing. But did you know that PPC marketing can be done on a variety of other multimedia platforms? Unlike other digital marketing agencies, we understand that not all marketing plans are the same, so here’s a list of some of the many different marketing methods that Lift Digital Marketing’s PPC management service can utilize to help your business achieve its unique goals:

Google Ads

Google Ads is a largely popular and cost-effective way to drive traffic to your website by bidding for top-ranking spots for text-ads on the search results page.

Microsoft Ads

Paid Social Media Marketing:

If you know that your target audience is active on social media, then you should definitely consider implementing your PPC strategy towards the specific channels that will allow you to achieve maximum visibility

Facebook Ads

Facebook has approximately 2.8 billion monthly active users, which makes it the world’s most popular social network. Additionally, Facebook users have specific, observable patterns of interests and behaviors. Having access to these patterns makes it easy to know exactly how to appeal to members of your target audience and advertise your business effectively.

Instagram Ads

In recent years, Instagram has evolved from a photo sharing app, to a strong tool for digital marketing. While the visual nature of Instagram remains fundamental, the app now includes features that allow businesses to track their audience analytics and utilize paid promotion.

LinkedIn Ads

If you’re looking to advertise your products or services towards working professionals and business-contacts, LinkedIn is an ideal social media channel that should be included in your PPC campaign.

YouTube Ads

YouTube ads provide a cost-efficient way to make sure that your message is literally seen and heard by your ideal audience. YouTube is a great tool for your digital marketing strategy because it allows you to captivate new prospects and leads by selling your brand through high quality videos that both are creative and engaging. To make sure that your videos are being seen by the right people, YouTube Ads also provide the option to bid for top-ranking placement spots based on keywords, just like Google Ads.

Google Display Network Ads

Unlike Google Search Ads, Google Display Network Ads gives you the ability to expand your brand awareness by displaying advertisements on websites that are not limited to the Google Search Engine. Visual banners, sidebar advertisements, and other eye-catching visual displays are all included in Google Display Network Ads.

Remarketing/Retargeting Ads across all search engines and social media platforms.

Perhaps you want to re-engage a prospect who is familiar with your business, but has yet to follow through or convert. This is where you may want to consider remarketing/retargeting ads. Remarketing involves reaching out to a potential customer via email as a follow-up strategy to remind them of your product or service. Retargeting, on the other hand, is a marketing tactic that places ads on other websites that your potential customers are using with the goal of bringing them back to your website.

What’s included in our PPC Management Service?

Putting together all the elements to make these ads successful can be tricky, and if it isn’t done right, it can actually damage your marketing campaign. Having a reliable PPC management system to take on the heavy lifting will allow your team to focus on other important details in your marketing campaign. Here are some of the services that are included in our PPC management services:

A/B testing

A/B testing helps to determine how different advertising strategies perform in order to achieve maximum results.

Ad copy writing

People view hundreds of ads everyday, so in order to stand out, your PPC campaign needs to have fantastic, well-written ads that speak directly to your audience.

Ad creation

Our PPC management team will curate an ad campaign that aligns with your business’s unique values and overall objectives.

Always-on reporting dashboard

Consistency is key. Taking an “always-on” approach to your digital marketing strategy will boost engagement, keep your audience informed, and also allow your team to work effectively at any given moment.

Audience targeting big management

Optimize your performance by using data that provides insight on how your prospects behave online.

Budget pacing & spend management

Setting smart marketing goals will allow you to determine how to spend effectively. Our agency can help you manage your budget to avoid any mishaps along the way.

Campaign build

There’s a lot that goes into creating a successful marketing campaign. Our PPC management team has decades of experience, and builds campaigns with the expertise of craftsmen, rather than performing like just another digital marketing agency.

Competitor research

Identifying your competitors and analyzing their strengths and weaknesses will give you an advantage when it comes to designing the perfect plan for your marketing campaign.

Competitor offer analysis

In researching your competitors, you need to be aware of what they are offering their audience. Are their efforts successful? Having this information will allow you to determine how you can set yourself apart and outperform your competitors.

Conversion optimization

Optimizing your website to give prospective customers the best user-experience is a vital process for making conversions and obtaining new clients.

Competitor ad copy analysis

Reviewing your competitors’ ad copy will further allow you to determine how you can improve your own ad copy. When compared to other businesses, are you providing compelling messages and clear calls-to-action? Analyzing the way your business competitors’ are communicating with their audience can help you decide if you need to refine the way that you’re writing and testing your ad copies.

Extension creation & management

Extension creation can be a great way to manage and organize the contact data associated with your marketing campaign.

Google Analytics goal setup & tracking

Setting up goals in Google Analytics will help you to keep track of how your marketing efforts are performing and prove your ROI.

Keyword research

Researching keywords is a fundamental part of SEM and SEO, and is a vital part of developing an effective PPC marketing strategy.

Landing page performance analysis & review

Landing page reports will allow you to gauge how well your website and URLs are performing according to several metrics that ultimately determine your conversion rates.

Monthly check-in calls & review meetings

Communication is key when it comes to assessing your satisfaction. We care about providing our clients with successful results, so discussing progress and performance with full transparency is guaranteed.

Negative keyword monitoring

Monitoring negative keywords on a regular basis will prevent your ads from appearing in places that are irrelevant.

Project management

Project management ensures that all tasks and expectations attached to your PPC campaign are completed in a manner that is organized and precise.

Targeting analysis & optimization

Identifying the important metric data that makes up members of your target audience is extremely useful when deciding on the best way to reach your ideal prospects.

Much, much more…

As previously mentioned, Lift Digital Marketing cares about your business’s specific needs. Instead of just simply setting up a generic PPC model, our PPC specialists care about getting to know your industry, listening to your concerns, and understanding your goals with full transparency. We understand the importance of having a good relationship with clients, and we strive to do the same for you.

PPC Management Services