Now more than ever, including an engaging and evolving social media strategy within the traditional marketing mix is becoming essential to establishing a successful overarching marketing strategy.
As social media platforms like Facebook, Twitter, and Instagram have adopted algorithms similar to that of Google’s in effort to guide positive user experiences and boost the most engaging content, organic social media has suffered a massive decline.
Consequently, many businesses have navigated their spending and efforts towards paid social media which places content in front of desired and targeted audiences for a price, much like advertisements.
However, while your organic social media can limit the number of people who may see your content and hinder your organic reach, the value that organic content can create for your company is incomparable, and can complement that of paid social methods to create highly effective results in your marketing success.