Small businesses are the backbone of the American economy accounting for 47.3% of employment and 99% of businesses in the US. Even still, it can feel overwhelming to compete with corporate giants or chains that sometimes offer lower prices or more convenience than local establishments.
In terms of marketing, small businesses often feel they have to compete with the bigger guys, but their marketing strategies (and budgets) simply aren’t equipped to keep up in the same way. This is where local marketing comes into play.
Simply put, local marketing connects and drives consumers in a certain area to a local business. The right local marketing strategy can keep your business relevant, top of mind with your customers, helps build trust. Local marketing often seems more complex than it actually is.