Are You Getting the Best Performance Out of Your Paid Search Campaigns?
Whether your goal is to drive more website traffic, more leads, or more product sales via search engines making sure that you’re getting the highest possible return on your ad spend is crucial for any business owner or Digital Marketing Director.
Making sure that your internal team, agency, freelancer, or even your SEM management/optimization platform (do you really trust those folks now that Google has closed them out of the loop?) has your Google Ads (formerly Google Adwords) and/or Microsoft Advertising (formerly Bing) setup to ensure the maximum performance possible is difficult because, well, you’re not an expert in paid search. How are you to know whether or not they’re doing as much as they can be doing?