Display Marketing and Retargeting: Getting Started
Have you ever wondered why advertisements for products that you forgot you were interested in suddenly appear when you’re browsing on unrelated web pages? Well, there’s one simple answer to this question, and it could be an important addition to your digital marketing strategy. Just like you may have forgotten about a product that you came across while online shopping, the prospects and leads that you want to convert also face similar circumstances. In fact, studies have shown that 92% of first-time visitors to a brand’s website do not make a purchase. In order to make sure that those potential customers don’t slip too far out of reach, you’ll need to make sure that you stay on their radar. Here, we’ll teach you everything you need to know about getting started with display marketing and retargeting, so that you can keep your business growing, and ultimately achieve a maximum return-on-investment.