CRO is an element of digital marketing that stands for Conversion Rate Optimization, which is the process of optimizing your website to increase the likelihood that visitors to the site will take the action you want them to, such as making a purchase, or contacting you about becoming a client. The higher your website’s conversion rate, the better. Even if your website is thriving in all other areas, if you have a poor conversion rate, something needs to change.
If you have a low conversion rate, you probably also are not making as many sales or taking on as many new clients as you would like.