Content Creation Services

Benefits of Content Marketing

• Can strengthen your SEO and SEM

Because of the mass shift towards digital marketing, becoming invisible on the search engine page is a problem that many small businesses face. That’s why they are using SEO and SEM to increase brand visibility as part of their marketing plan. However, no search marketing strategy can be successful without content. Creating written content, like blog posts, gives you the opportunity to use specific keywords that your target audience is searching for, and allow you to rank higher on SERPs such as Google

• Cost effective

Compared to other digital marketing strategies, content marketing can be just as inexpensive as it is highly-effective! In fact, studies show that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Having high-quality content provides fantastic results that essentially work to pay the price that it takes to invest, and more!

• Content can be targeted 

You don’t want just anyone on your website; you’re looking to reach specific, qualified leads who are likely to end up purchasing your products and services. Content marketing involves creating content that speaks to members of your target audience, and appeals to their needs, wherever they are most likely to be found on the web

• Allows you to get creative

Content marketing doesn’t have to be limited to putting some words on a page. In fact, it shouldn’t be that simple. Today, the Internet has made it possible for businesses to reach new prospects and leads using various channels, like social media. Therefore, it is necessary that your team is creating branded content that uniquely appeals to each medium that you’re marketing on. You can do this by creating YouTube videos, graphics, social media posts, eBooks, and even podcasts!

• Increase brand awareness by building a strong presence online

By creating content that is informative, educational, and engaging, you’re building a strong brand identity. When you have a strong brand identity, you are in a better position to form relationships with potential-customers that are based on trust and understanding. This allows you to set your business apart from your competitors, reach new prospects and leads, and ultimately improve your conversion rate

Why utilize a content creation management service?

Now that you understand why content marketing plays such an important role in a successful marketing strategy, you’re going to need to make sure that the content you’re publishing is just as top-quality as the products and services that your business is offering. Not all content is created equal, so it is imperative that the content that is representing your brand is crafted with expertise. That’s why Lift Digital Marketing offers content marketing services that are conducted by professionals with years of experience to assure that your marketing goals are being achieved. Our content specialists will design content of outstanding quality that will strengthen your brand identity and keep your business growing, so that your team can focus on other important areas of your marketing model, stress-free. 

What’s included in our content creation services?

Unlike other agencies, Lift Digital Marketing understands that not all marketing campaigns are the same. Here are some examples of the different types of content that our experts can masterfully produce based on your brand and specific marketing goals:

• Blog Posts

Maintaining an active blog for your business is crucial if you want to establish a strong brand identity. Why? Well, when you consistently provide your audience with blog posts that contain useful information that is relevant to their interests, you are nurturing them through their buyer’s journey, and positioning your brand as a credible source for all things related to the products and services that they are looking to purchase. Building these trust-based relationships with your audience will give you an advantage over your competitors when potential clients are considering where to invest. Not only that, but as you read earlier, written content will give you the chance to use relevant keywords to increase your chances of being noticed on those tricky search engines, which will ultimately improve your traffic from new prospects and leads.

• Web Pages

You probably already know that content marketing is a great way to tell your brand’s story. That being said, having well-designed web pages is an important first-step in making sure that you are sharing your brand’s message in the best possible way. Your website is likely the first place that your potential customers are interacting with your brand, and first impressions matter. Provide new prospects and leads with a positive user experience by ensuring that your website excels in performance and appearance. Designing your website to showcase exactly who you are will set you apart from competitors, and further establish your unique brand identity.

It takes great skill to create great content; That’s why we’re here to help

We get it: putting together all the different elements of a good content marketing strategy can be overwhelming. That’s why Lift Digital Marketing offers content creation services that allow your team to rest assured that all of your content needs are taken care of, so that you can focus your valued time and effort towards other areas of your marketing campaign. 

Lift Digital Marketing understands that content creation is a highly personalized process, and we honor that! Our team of content creation specialists will work with you directly, thoroughly research your brand, and get to know your unique marketing goals to curate the best quality content that will guarantee the best results.

Ready to start creating with us? Contact Lift Digital Marketing to learn more about getting started with our top-of-the-line content creation services!