SEO Services that Grow Traffic and Increase Revenue
If you want to grow your business, SEO, or search engine optimization is the marketing, is a tactic you should be executing. Why does it work? Simple: taking advantage of a person’s intent, you target the most likely keyword phrase searches users would search for to find a business like yours. We focus on the phrases that will deliver prospects most likely to convert on your website and landing them on the most relevant web pages.
A custom SEO campaign with Lift Digital includes both on-page (technical SEO) and off-page SEO (focused on content and external links), which includes things like keyword research and content writing, to help your most valuable prospects find your website with the content they’re looking for.
Not only that, but our team of SEO experts (and your dedicated Team Lead) will monitor, analyze, and report the results of your business’s SEO strategy to ensure that your campaign is performing at its best.
Ready to start optimizing your website for organic search? Contact us to chat with an experienced marketing strategist from our SEO team about improving your company’s search engine rankings, generating more qualified website traffic, and earning more revenue from those website visitors.
Search engine optimization (SEO) is the process of helping your website get indexed properly by the search engines, have the content your target audience is looking for, and present it in such a way that convinces those prospects that you are the ones to solve their need.
Our team uses modern SEO techniques, backed by the best digital practices, to increase your website traffic and rankings for vetted keywords and phrases that drive visitors to your website.
Why is SEO import? 60,000+ Searches Happen Each Second Across the Globe.
In 2019, SEO is not about ranking for popular keywords; it’s about being found when it matters most. Our skilled SEO experts carefully research the right keywords for your business, ensuring you are gaining the most qualified traffic that converts into revenue.
- 93% of online experiences begin with a search engine
- 75% of people never scroll past the first page of results
- 61% of users research a product before making a purchase
Steps to SEO Success
Before we start any work, our team takes the time to get to know you and your business. Learning more about your target audience, business model, website. Sales process, and goals will help us to develop a completely customized SEO strategy.
- Define Your Goals: Our experienced marketing consultants work with you to define your digital marketing goals which will help us begin to develop an initial strategy for your SEO campaign.
- Website Audit: By auditing your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website where we can optimize with the least amount of effort that will provide the most benefit.
- Competitive Analysis: Auditing your competitors’ websites will help us identify your current position in the marketing. This also helps us review and establish your unique value proposition and any potential offers
- Keyword Research: This involves an in-depth analysis of popular search terms, combined with insights on how your customers are searching. Our team analyzes search volume, competition, and opportunity through a host of keyword tools that allows our team to uncover growth opportunities for your business.
- Mapping Optimization: Our SEO experts will assign proper keyword phrases to the appropriate website pages. This crucial step ensures when your customers find you, they find what information and content that is most relevant to your business, products, or services.
- Execution: Utilizing our research and optimization map, our SEO experts apply on-page optimization to your website. We keep track of all changes that we make, which helps our team gauge the effectiveness of our plan.
- Content Creation: With our content marketing services our team develops unique content targeted to engage your customers and perform in the search engines.
- Monitor Traffic & Rankings: We monitor how your website is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures.
- Refine the Plan: Using site performance data, we modify our SEO plan and continue to improve your search engine optimization results. Studying your analytics data allows us to make adjustments to your optimization and continue to convert visitors into customers.
If you hope to dominate, you need a complete local SEO strategy that drives website traffic and delivers results.
- Local Search Optimization
- Google My Business
- Bing Places for Business
- Citation Building and Optimization
- Localized Content Creation
Technical SEO provides businesses with the foundation required to be crawled and indexed properly in search engines.
- URL analysis
- Website Structure
- Schema markup
- Image optimization
- Anchor Links
- Internal Linking
All of our SEO services feature a basic analytics package. If you’re not tracking, you’re not trying.
- Google Analytics
- Google Tag Manager
- Google Search Console
- User behavior data
- Reporting and insights