Lift Digital because we were there, on several Fortune 100 company’s Channel Partner Marketing Demand Generation teams. So, we feel your pain big time. Which is also why we’re the best marketing partner you can have because we know how to play and win the game.
IT Services Marketing & VAR Marketing Tip #1: Take and Use all Available MDF Funds!
IT Services Marketing & VAR Marketing Tip #3: Don’t Sell Products, Sell Solutions to Problems
This is where we come in.
We’ll utilize those MDF funds and turn it into qualified leads looking for your services and expertise. We have programs that can send those leads directly to your sales team in real-time or telequalify those leads into MQLs and SQL so that you’re only contacting those ready to do business.
We can and do work with the OEMs we haven’t been too kind to in this article to partner up and make sure we’ve got the best messaging possibly, staying within marketing and branding guidelines, and not competing against each other and driving each other’s costs up.
We’ll use search engine marketing, social media marketing, content marketing, account-based marketing, and data and analytics to ensure we’re capturing the demand in the market while delivering a high ROI on your IT services marketing investment.