IT Services Marketing and VAR (Value-Added Reseller) Marketing is different than marketing for any other business.
VARs must balance relationships with their OEM partners (which usually sell competing solutions and products), win new customers and keep existing customers happy, stay on top of the latest technology so that they aren’t left behind or made irrelevant, and win new customers while keeping existing customers happy.
Most of the time services and product orders for clients are emergency-based, financially motivated, and rarely planned out in advance. This reality leaves even less time for marketing and pitching new customers. Chances are you don’t have a full staff of IT services experts who can fill the gaps that the OEMs have left, and hopefully Sales isn’t in charge of Marketing (we’re just kidding Sales, without you all closing deals there would be no marketing to be done).
Lift Digital because we were there, on several Fortune 100 company’s Channel Partner Marketing Demand Generation teams. So, we feel your pain big time. Which is also why we’re the best marketing partner you can have because we know how to play and win the game. goes unused, and they’re sort of counting on that. If you use your allotment up, ask for more. They have it because other VARS aren’t using their MDF funds, and everyone has to use those funds by the end of the quarter or they expire. TAKE ADVANTAGE!</p><p>Also, many business units have their own marketing budgets which go unused. I know it’s crazy, but they do. They’ll give up some of their marketing funds (CAPEX) to pair with or match your MDF and amplify your budget. When you bring in new business, they get credit, and everyone has some sort of revenue goal to hit by the end of the quarter.</p></div></div></div></div></div></div><div class=)
.</li></ul><p>So, help them make more money. Help them stay compliant. Help them reduce costs. Help them reduce risks. Help the people making the decisions to do business with you look good and keep their jobs. That’s all potential customers are wanting… for you to solve all of their problems.</p></div></div></div></div></div></div><div class=)