Forgive the pun, but high tech marketing is highly competitive. The stakes are high. Your company is selling highly complex products and solutions, working with a very long sales cycle, and million of dollars are at stake with each contract won or lost. You also probably have a dozen competitors making your life more difficult as well.
Telling your company’s story, how your product and solution is unique and differentiated from your competitors, and how your expertise and offer can help your target audience gain a competitive advantage are all difficult tasks and require a lot of skill.