Google My Business is a digital marketing tool designed to give brands, businesses, and organizations of all sizes the ability to manage their online presence efficiently across Google, including Google Search and Google Maps. GMB (Google My Business) also gives local businesses and those who have access to the account the ability to manage locations, provide customer service, collect reviews, and promote specials. You will also be able boost your online presence more quickly and efficiently, as you will be able to connect with both your current and future customers.
Some agencies specialize in local marketing using Google My Business to manage individual locations or a group of locations to maximize exposure in the local market. With Google being the start of 90% of all search engine queries, having a Google My Business listing that is complete and fully optimized gives any business or organization a much greater chance of catching potential customers when they are actively looking for a product or service.
Google My Business agencies will ensure your business is listed on Google. This makes your account pop up when a potential client searches for your kind of business on Google or when words related to your business are searched. Apart from just popping up, this initiative ensures that potential customers will see all the necessary information about your business including location groups, offers, pictures, reviews, driving directions, and pricing (optional) to help them decide to become a customer.
Finally, your Google My Business account provides a dashboard, which we will use to create reports which will show how many users found and contacted your business so that you can determine a return on your marketing investment.
WHY SHOULD YOU HIRE AN AGENCY TO MANAGE YOUR GOOGLE MY BUSINESS PROFILE?
Google My Business accounts are free. And because it is free, it is highly competitive and there are tens, if not hundreds of millions of listings. Also because it is free, business owners and/or non-marketing folks set up their Google My Business account during the day between phone calls or at 2am Sunday morning and never touch it again. It is a fact that in anything that has to do with search engines, the top-ranked search results make the most sales.
There are things you need to do to make your account show up ahead of your competitors, and the tricks-of-the-trade are typically only known by those in the trade. This is where the services of a Google My Business Agency comes in. We know what needs to be done, who often it needs to be done, and what Google likes to see (which means your managed and optimized GMB account will show up higher in the results.)
In addition to this, there are other benefits of hiring an agency to manage your Google My Business profile. They include:
1. Google My Business Profile Set-Up and Optimization
The goal of getting a GMB profile is to get as many clients as possible. To get plenty of clients, we know that we have to get our business profile to the highest rank possible. Setting up a Google My Business profile is just Step One in getting there. Getting your profile to be search engine optimized is a different ball game entirely. It requires some expertise that you may not possess hence the need to get a GMB agency’s services. We will not only set up your profile for you, but they will also make it optimized, ensuring they always pop up among the top results during searches.
2. Monthly Posting And Updating
Lift Digital will also ensure we update your profile regularly to make sure it remains relevant. As mentioned earlier, setting up the profile is the tip of the iceberg. The regular posting and updating required might make you weary and you may not do it effectively. A GMB agency will relieve you of that stress.
3. Local Directory Submission and Listing Maintenance
Local directory submission and listing maintenance are necessary to continue to drive traffic and leads to your listing, which will drive your revenue upwards. Local directory submission will ensure your company comes first when it comes to local SEO. Local search engine optimization is essential because when people in your locality search for a product or service you offer, they are more likely to patronize you since your business is around them.
4. Local Citation Tracking And Building
Local citation tracking is crucial for businesses. They make you find new opportunities and citations your competitors use to enable you to level up and remain among the top-ranked results. Hiring a GMB agency’s services will ensure you are always provided with citations you are missing out on, helping you consistently rank high in searches.
5. Google Analytics Setup & Integration
A GMB Agency will also help you set up and interpret Google Analytics results to ensure you utilize the information provided to the latter. Google Analytics will make you know what drives traffic for your business and what does not, among others.
6. Monthly Reporting And Analytics
Monthly reporting and analytics data show useful results and statistics from the previous month. This is particularly useful as it allows you to make proactive decisions. This is one of the benefits you get from hiring a Google My Business agency.
GMB is essential if you want to maximize the revenue you get from your local business. Hiring the services of GMB agencies will also take you a step closer to achieving this aim as they will provide you with services that will lead to an influx of clients for your business. These services are things you might not ordinarily be able to do on your own, or they may be things that are too stressful for you to do.