How Lift Digital Helped Sorge CPA Boost Organic Traffic by 509% and Increase Phone Leads by 292%

Client Overview

Sorge CPA & Business Advisors is a full-service accounting and advisory firm with multiple offices across Wisconsin, including Madison, Milwaukee, Monona, Oshkosh, Watertown, and Waukesha. They provide expert services in accounting and bookkeeping, tax preparation and planning, business consulting, entity structuring, and retirement planning.

With 30+ years in business and a deep understanding of the industries they serve—like healthcare, real estate, logistics, and small businesses—Sorge CPA is known for offering practical, relationship-driven financial guidance.

However, their digital presence wasn’t keeping pace with their real-world expertise, so they reached out to Lift Digital.

The Challenge

When Sorge CPA partnered with Lift Digital, they were struggling with an outdated and underperforming website. Built on a Thomson Reuters template, the site was populated with stock content reused by hundreds of other accounting firms across the country. This presented several issues:

• Duplicate content penalties: Google recognized the content as non-original, which hurt their search engine rankings and made it nearly impossible to rank for competitive or local keywords. 
• Low visibility: Despite offering high-value services, their website was averaging just 230 monthly users in 2020 and wasn’t showing up for searches in their target service areas. 
• Poor lead generation: Most traffic that did land on the site wasn’t converting—calls and contact form submissions were few and far between. 
• Limited flexibility: The proprietary platform restricted what they could update or optimize, making it difficult to adapt their messaging or SEO strategy over time.
  

In short, they had a good business, but the wrong digital foundation.

The Solution

Lift Digital approached the challenge with a full rebuild and rebrand mindset, focusing on giving Sorge CPA complete control over their site, content, and marketing performance:

1. Custom Website on WordPress

• Migrated the site off the proprietary platform to a fully custom, SEO-ready WordPress build.
  
• Designed the site with a clean, modern layout that better reflected the professionalism and scale of the firm.
  
• Improved mobile responsiveness, page speed, and user experience across devices. 

2. Original, SEO-Optimized Content

• Replaced all duplicate content with 100% original copy written specifically for Sorge CPA’s services and audience.
  
• Built out targeted location pages and service pages based on high-intent keywords to improve local SEO performance.
  
• Clarified messaging to showcase their expertise and differentiation in key industries.
  

3. Conversion Tracking & Analytics

• Implemented robust tracking systems including Google Analytics, Google Tag Manager, and call tracking.
  
• Set up lead attribution to monitor exactly where traffic and inquiries were coming from.
  
• Created a centralized performance dashboard for full transparency.
  

4. Ongoing SEO Strategy & Support

• Provided continuous keyword research, technical SEO optimization, and strategic content planning.
  
• Regular reporting and performance reviews to adapt strategies in real time.
  

The Results

Lift Digital’s work delivered both immediate improvements and sustained growth:

• 509% increase in organic traffic
  
• 292% increase in phone leads
  
• Improved rankings for competitive local keywords tied to high-value services
  
• A fully owned digital presence that can grow with the firm—no more restrictive platforms or canned content
  

Conclusion

By replacing a rigid, cookie-cutter website with a custom-built, content-driven, SEO-optimized digital presence, Lift Digital helped Sorge CPA take control of their marketing, improve visibility, and significantly grow lead volume.

This project proves that when you combine smart strategy, clean tech, and clear messaging, the results speak for themselves: more traffic, more leads, and more clients—without increasing ad spend.

If you’re a CPA with a solo practice or a marketing professional for an accounting firm and you like what you see, please contact us today for a FREE Marketing Consultation.