About Co-op Connect
Co-op Connect, a division of Localogy, Inc., is a full-service provider of customized co-op advertising solutions. We have absolutely everything clients need to increase advertising sales and services through co-op advertising.
Co-op Connect provides clients with the largest database of co-op advertising programs ever assembled, co-op research services including accrual balances, co-op program claims services, user and sales training, and co-op consulting services
What was Co-op Connect looking to achieve?
Co-op Connect partnered with Lift Digital Marketing to help them overcome the following challenges.
TRAFFIC TO THE WEBSITE WAS NOT CONVERTING INTO LEADS
- The previous agency was generating visitors to the website, but the traffic was not very qualified and the conversion ratio was very low (0.27%).
THE EXISTING LEADS WERE NOT TURNING INTO SUBSCRIBERS
- Conversion rates were extremely low, with only 3% of leads converting into subscribers.
ORGANIC TRAFFIC SOURCES WERE NOT BEING OPTIMIZED TO FULL POTENTIAL
- 85% of the website’s traffic was coming through paid efforts.
How We Exceeded Co-op Connect’s Expectations
Lift Digital Marketing worked with Co-op Connect to implement the following solutions:
- CHANGE THE PAID MEDIA STRATEGY FROM VOLUME TO A QUALITY APPROACH
- EVOLVED THE MESSAGING STRATEGY
- PARTNERED TO ENHANCE THE CONTENT STRATEGY
The results of the partnership helped Co-op Connect achieve its primary goal of generating more annual subscribers.
A shift away from the previous strategy of getting a lot of traffic to the website (a branding approach) to generating highly qualified traffic (primarily using paid search) radically changed the quality of who was visiting the website.
The bounce rate declined 22.5%, the pages/session increased by 44%, the time on site increased by 140%, and the overall conversion rate increased by 854%.
The ratio of qualified leads now exceeds 60% and the quantity of those leads converting into subscribers is over 51.2%.
“I HAVE BEEN VERY SATISFIED WITH THE PARTNERSHIP APPROACH IMPLEMENTED BY LIFT DIGITAL’S MARKETING. WHILE THE RESULTS SPEAK FOR THEMSELVES, THE TRUE VALUE CAME FROM THE INTERACTION OF BOTH OF OUR TEAMS. I LOOK FORWARD TO OUR FUTURE SUCCESSES TOGETHER. ”
-BILL DINAN, PRESIDENT AT LOCALOGY