Local Digital Marketing

Digital marketing for local service-based businesses is very different from marketing for an online retailer, local retailer, restaurant, or venue. Your business services to local area, but customers may come to your place of business, you may go to their place of business, or you may go to their homes. The situation is definitely not…

Marketing to Intent

The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content to broadcast, rather than to engage, entice, or educate. Take your standard marketing funnel for…

The Importance of Landing Pages

Milks, eggs, flour, butter, onions, stock… these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…