How Do Co-op Funds Work?

How Do Co-Op Funds Work? Co-op funds can be a complicated concept but, when understood properly, they can prove lucrative for retailers. In simple terms, these funds are a portion of a company’s sales budget that rewards retailers for selling their products. It’s like an incentive program, where retailers receive perks for their loyalty. Here’s everything…

Marketing KPIs

There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements and metrics than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even Google is…