Calculating Customer Lifetime Value

There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by implementing strategic…

Channel Partner Marketing is Complicated

Channel Partner Marketing is complicated, has a completely different set of problems when compared to corporate marketing, and is a function and team typically understaffed and underfunded even though the largest OEMs sell almost exclusively through channel partners. It’s a dilemma that just doesn’t make logical sense. To top it all off channel partner marketers…

Should I Hire a Marketing Agency?

Everyone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…