No matter the age of your company, whether it is a startup or a well established business, sooner or later you will realize that you need help marketing your business.
If you just aren’t generating the leads you’re looking for, or if the marketing side of your company just seems to need an overall face-lift, it’s probably time for you to hire a digital marketing agency to help you out.
In many businesses, before hiring marketing help, their marketing departments look one of three ways:
- Business owners are doing their own marketing (on top of everything else they do)
- A company has a marketing manager who are the only person in their organization doing marketing
- A business has marketing directors in charge of teams who lack the bandwidth and expertise to execute the digital marketing tactics they are being tasked with.
No matter what your unique situation looks like, there will come a time where you need to make the switch from in-house digital marketing to hiring an agency. This decision can come with several concerns, ranging anywhere from increased company spending to hesitancy in trusting a third party with the marketing aspect of your business.
These are legitimate concerns, but the reward of hiring a digital marketing agency far outweighs the risk, as long as you choose the right agency for you.
What are some signs that it’s time to hire digital marketing help?
You’re doing everything yourself
If you’re in charge of everything in your business, from finance to sales to marketing, you’re probably spreading yourself too thin.
On top of all of the other roles in your company, your marketing role requires you to run social media platforms, keep your website updated, and handle email marketing, among other tasks! That’s an insane amount of work for one person (or even a small team) to handle.
Outsourcing marketing responsibilities to an agency would free up your time and allow you to focus on other aspects of your business, such as customer service, something you may not have had time for in the past!
Your website needs help
If your website hasn’t been updated in the last year or so, it’s time to hire a digital marketing agency.
Web design plays a huge role in terms of marketing for your brand, and search engines like Google give priority to sides that are optimized for mobile devices. If your site isn’t updated often, you could be missing out on leads and potential customers.
For most small businesses and local businesses, a website is the main place where you are able to advertise & sell your products or services.
Marketing agencies are skilled at writing web copy based on search engine optimization data, which can help your website generate as much traffic as possible. More traffic generally leads to more sales!
Generating new content doesn’t come easily to you or your content quality is lacking
Not everyone is a wordsmith when it comes to ad copy, web copy, blog posts, and social media captions. If you struggle to come up with new content, or go more than a couple of weeks without new content, it’s time for you to hire a digital marketing agency.
Digital Marketing requires a special skill set, a skill set based in Social Media Marketing and Search Engine Optimization, something business owners sometimes just don’t have.
An agency will be able to create content that will resonate with a community of digitally savvy consumers, as well as increase your ranking on search engines which favor fresh, new content!
Hiring a digital marketing agency allows you to dip into creative knowledge you may not have had access to in the past, bringing your business and its message to a wider audience of consumers.
By creating and posting new content daily, your engagement rates will skyrocket, and your company will stay top of mind with potential customers.
You aren’t measuring your results
Measuring website analytics is an important part of small business marketing strategy. While many small business owners measure costs, sales, profit, and loss, many forget to measure their marketing analytics.
Google Analytics can be extremely confusing at first glance. That’s where a marketing agency is useful. They will be able to interpret data and discover ideal content marketing and ideal customers for your company. They will also be able to tell which marketing channels work best for you.
Understanding the numbers, seeing what works and what doesn’t marketing-wise, will help your business grow.
You’re in a rut and need fresh ideas
You feel like you’re doing the same thing over and over, and not seeing any results. You’re out of ideas and not sure what to try next. If you’re feeling this way, hiring a digital marketing agency can help.
If your business is growing and it’s time for new, fresh ideas, a marketing agency will help your company expand. Marketing agencies are filled with teams who are dedicated to following and researching the latest marketing trends and technology and using what they learn to make YOUR business better.
Services you will most likely receive after hiring a digital marketing agency
While it can be tough to relinquish control of the marketing aspect of your company, it is often the best decision you can make for your business.
Digital Marketing agencies will be able to analyze your current strategy and develop a new and improved one, make sure your content is attracting the right audience, keep your website updated, and keep engagement high on social media platforms, just to name a few.
If you found yourself relating to any of the scenarios discussed above, it’s time for you to hire a digital marketing agency and get your business growing!