If you’re looking to attract customers and form meaningful client relationships that can be maintained and sustained over time, you should be utilizing inbound marketing strategy techniques. Inbound marketing draws in potential customers using search engine optimization (SEO), branding, content marketing, and social media. Inbound marketing helps you to drive quality traffic and generate leads without chasing customers.
Inbound Marketing vs. Outbound (Traditional) Marketing
Outbound marketing is what most people typically consider traditional marketing. Traditional marketing efforts include commercials, billboards, radio ads, press releases, telemarketing, and more. Inbound marketing creates content specially curated for specific customers, whereas traditional marketing tends to market to everyone and hopes that their target audience will come to them. With inbound marketing, you seek out your target audience and market products and services directly to them to increase your chances of attracting and engaging customers.
Different Types of Inbound Marketing Strategies
Inbound marketing typically focuses on three different yet interconnected things: attracting customers, engaging customers, and supporting customers. When combined and utilized correctly, these inbound marketing strategies can skyrocket the growth of your business.
Strategies for Attracting Your Target Audience
When you’re looking to attract new potential customers, you must understand your ideal buyer persona in order to perfect your brand persona. By perfecting your brand persona, you’ll be able to develop and create content tailored to your target audience, which will enable you to generate meaningful leads and draw in new customers.
Once you’ve developed a strong brand persona, or as you’re growing your brand persona, the steps reaching your target audience can be as simple as publishing curated web content from your business. This web content could be in the form of social media or web articles, such as a blog, on your business’ site.
The most important thing you should remember when creating any content for potential customers in order to attract them: your content should be meaningful and provide value. Once you get comfortable with creating and publishing content, you can develop SEO strategies that will make it even easier to get your content in front of the eyes of the right people.
Strategies for Engaging Your Target Audience
Once you’ve attracted your target audience and gotten their attention, you need to fully reel them in by implementing engaging strategies. Engaging strategies keep the line of communication open between your business and its customers and leads. Not only do you keep the lines of the communication open, you need to do so in a way that makes customers actually want to continue communicating with you. Engaging with your customers can look different to every type of business, but the bottom line is this: in order to keep your target audience engaged, remember to emphasize what the value that your services can add to their life or their business.
Inbound Marketing Support Strategies
Once you have a solid customer base, you need to work hard to keep them coming back and making more purchases from your business, or sharing their satisfaction with your business to others, which leads more potential customers your way. Supporting your customers means leaving them feeling happy and satisfied after they purchase your goods or services. Inbound marketing support strategies can look like offering feedback surveys or helpful chatbots on your website for customers.
Inbound Marketing Services from Lift Digital Marketing
If your business is ready to ditch the traditional marketing methods that just never seem to work as well as you want them to, Lift Digital Marketing is here to help. We can work with you to create and implement an inbound marketing strategy that will bring your business straight to the customers, and bring the customers straight to you. Have questions about inbound marketing for your business? Contact us today.
