Because online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
Is marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…
Lead generation is both an art and a science, and striking the right balance is always a challenge. But in a sudden and unpredicted downturn, like many businesses are experiencing due to the COVID-19 pandemic, knowing which direction to take regarding conversion rate optimization becomes even more challenging. Never before has the need to monitor…
“I’m going to need those marketing reports ASAP…So, if you could do that, that’d be great…” It happens to all of us: someone in Senior Leadership (or worse an Advisor or Board of Directors Member or Business Owner) puts in a request to get a “high level” overview of how your marketing is performing. Whether…
There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…