Nowadays, there are a plethora of digital marketing agencies popping up left and right, all offering similar promises to businesses seeking marketing guidance. And unfortunately anyone can claim to be an expert, even if they have no real expertise. Working with a digital marketing agency can help a business significantly improve its marketing functions and…
If you’re a business owner who has ever tried navigating the ever-evolving waters of marketing while also managing your day-to-day tasks, you’ve probably realized that it’s not always feasible to “do it all”. The marketing industry is constantly developing, with new technological advancements and the myriad of sectors to have marketing expertise in. The progressive…
Lift Digital Marketing Announced as a Top Austin Digital Marketing Agency by UpCity! Lift Digital Marketing is thrilled to officially announce that we have been recognized as one of the top digital marketing agencies in Austin and nationally by UpCity! At Lift Digital Marketing, we believe clear communication is the key to any successful business…
As the internet continues to shine as a prominent space for marketers to utilize various channels and services, the benefits of online marketing and advertising have proven to be undeniable. Compared to more traditional marketing tactics like television advertisements, billboards, and radio spots, online marketing tactics produce benefits that are unattainable elsewhere. Before we jump…
What is a Commercial Real Estate Marketing Strategy? Commercial real estate marketing plans are a blueprint timeline for your marketing efforts. Not only does it help you keep track of all activities and tasks, it allows you to track your overall progress for each project. It also provides you with an explanation of the project…
One of the most unique differentiators of inbound marketing is that instead of appealing to broader audiences like standard marketing tactics do, inbound strategies aim to target the most qualified leads who are highly likely to move further down the marketing and sales funnels and convert. The process of generating qualified leads takes hard work,…
Whether you like it or not, most of the people who visit, view, or click on your website are typically not coming ready to make a purchase. More often than not, people need to interact with a website or brand a handful of times before deciding to commit to making a purchase. So what happens…
If you’ve been in the digital marketing industry for any amount of time, you’re probably familiar with the way “reporting” and “analytics” have often been used interchangeably. However, while both are functions of business intelligence that help you understand your business data, they are different in both form and function. It is important to recognize…
Digital marketing can be difficult and confusing enough for businesses with one location, and that difficulty can grow exponentially when attempting digital marketing for multi-location businesses. Not only do multi-location businesses have to make sure the different locations coexist with each other on the internet and social media, they must also have a marketing strategy…
In today’s competitive B2B marketing landscape, businesses need to learn how to set themselves apart from their competition. Content marketing is an excellent digital marketing strategy that helps your brand connect with your audience. When you build content marketing programs, you invest in expanding your audience while aiming for increased revenue, organic traffic, and lower…