One of the top things small businesses aim to do is generate leads. Their main goal is to grow their businesses by expanding their outreach. Unfortunately, business growth is a frustrating and challenging process. However, a steady stream of organic and successful sales leads is a great way to grow your business. A lead can…
Because online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
Is marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…
The need for consultants is increasing every day in our rapidly growing business world, so much that the outlook for consultants is expected to increase by 14 percent between 2020 and 2028! Whether you are just starting out as a consultant or you have an established consulting business, finding new clients can be one of…
Social media is a low cost, highly effective way to market your business, your brand, or yourself. It can be one of the most powerful digital marketing tools, when used correctly. Social media enables an individual to connect with millions of people, 24/7. This is why it’s important to so many business to get more…
Search engine marketing, also known as SEM, is one of the most effective strategies you can implement to grow your business and to establish brand recognition online. Search engine marketing allows you to choose the most critical keywords for your business to elevate your website and increase your online visibility and ranking among competitors. Search…