If you’re a marketer who’s interested in using customer metrics to strengthen your business practices and marketing campaign strategies, call tracking could be just the tool you’re looking for. With a whopping 4.32 billion mobile internet users and a steadily growing percentage of mobile users who are likely to contact businesses with mobile friendly sites,…
If you’ve been in the digital marketing industry for any amount of time, you’re probably familiar with the way “reporting” and “analytics” have often been used interchangeably. However, while both are functions of business intelligence that help you understand your business data, they are different in both form and function. It is important to recognize…
Digital marketing can be difficult and confusing enough for businesses with one location, and that difficulty can grow exponentially when attempting digital marketing for multi-location businesses. Not only do multi-location businesses have to make sure the different locations coexist with each other on the internet and social media, they must also have a marketing strategy…
The strength of your marketing tactics cannot be understated when it comes to achieving a higher ROI B2B marketing. In such a heavily saturated field, strong, high performing tactics will set you apart from your competition and ensure a higher ROI than your competitors. While basic marketing techniques definitely deserve a place in your…
Have you considered learning how to organize your website in order to give it a more professional look? Small business owners routinely cite being overwhelmed with getting new clients and customer service as barriers to working on elevating their websites to a professional standard. Some say they have tried to get things right, but they…
ABM or Account-Based Marketing is one of the many marketing strategies in a business where marketing resources are focused directly on accounts. It seems a little bit vague, but Account-based marketing, or what most marketers have shortened to ABM, makes use of a unique strategy of concentrating the whole marketing procedures towards individual accounts. The…
Marketing automation now reigns supreme as modern means of media and communication have changed the way the world operates. Conventional means of media has been dropped for advanced and innovative ways through which certain activities can be carried out effectively. The new change is visible today in the way trade and marketing operate. With over…
Benefits Of Content Marketing Have you ever heard the phrase “content is king”? I’m sure you have. It’s a phrase used to tell people how important content is for business. But then, it doesn’t matter how good your content is; if you do not have a marketing strategy to get it distributed, it won’t have…
It can be hard to find the best technology stack for small business marketing. There are tools every small business should have in their technology stack in order to automate, optimize, and augment their marketing efforts. Marketing technologies can be used to analyze the performance of your business’ marketing campaigns, conduct research on marketing tactics…
There are many things to consider when making the decision to move your business or brand to social media. Social media is an essential part of the modern advertising landscape and is an excellent tool for connecting with your audience, growing your reach, and giving your brand a voice. That being said, social media for…