The strength of your marketing tactics cannot be understated when it comes to achieving a higher ROI B2B marketing. In such a heavily saturated field, strong, high performing tactics will set you apart from your competition and ensure a higher ROI than your competitors. While basic marketing techniques definitely deserve a place in your…
Marketing automation now reigns supreme as modern means of media and communication have changed the way the world operates. Conventional means of media has been dropped for advanced and innovative ways through which certain activities can be carried out effectively. The new change is visible today in the way trade and marketing operate. With over…
It can be hard to find the best technology stack for small business marketing. There are tools every small business should have in their technology stack in order to automate, optimize, and augment their marketing efforts. Marketing technologies can be used to analyze the performance of your business’ marketing campaigns, conduct research on marketing tactics…
Having the best analytics tools is important for anyone who has a website for their business. No matter what kind of business you have, your company’s website is one of the most crucial aspects of the business. It is an important tool that can be used to attract new customers, retain existing customers, convert leads…
Because online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
Is marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…
There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…