Picture this: You’ve worked with your marketing team to perfect every aspect of your website design, edited landing page optimization, tailored pages to contain important information that website visitors are looking for, and craft relevant blog post content…But your conversion rates are still lower than expected, and your visitors aren’t moving down the sales funnel…
If you’re a marketer who’s interested in using customer metrics to strengthen your business practices and marketing campaign strategies, call tracking could be just the tool you’re looking for. With a whopping 4.32 billion mobile internet users and a steadily growing percentage of mobile users who are likely to contact businesses with mobile friendly sites,…
If you’ve been in the digital marketing industry for any amount of time, you’re probably familiar with the way “reporting” and “analytics” have often been used interchangeably. However, while both are functions of business intelligence that help you understand your business data, they are different in both form and function. It is important to recognize…