“I’m going to need those marketing reports ASAP…So, if you could do that, that’d be great…” It happens to all of us: someone in Senior Leadership (or worse an Advisor or Board of Directors Member or Business Owner) puts in a request to get a “high level” overview of how your marketing is performing. Whether…
DetailsDigital marketing for local service-based businesses, also known as local digital marketing, is very different from marketing for an online retailer, local retailer, restaurant, or venue. Your business provides services to the local area, but customers may come to your place of business, you may go to their place of business, or you may go…
DetailsEveryone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…
DetailsThere are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…
DetailsThe biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. The majority of marketers are too focused on their goals to consider marketing to intent. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…
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