Having the best analytics tools is important for anyone who has a website for their business. No matter what kind of business you have, your company’s website is one of the most crucial aspects of the business. It is an important tool that can be used to attract new customers, retain existing customers, convert leads…
DetailsHave you wondered how COVID-19 impacts marketing? Almost every aspect of life is different these days, including marketing. Nothing is safe from the pandemic’s effects, and everyone is adjusting to a new normal in these unpredictable, unprecedented times. So, how does COVID-19 impact marketing? Its effects can be seen in just about every aspect of…
DetailsBecause online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
DetailsAre you thinking about hiring a marketing agency, but having a hard time knowing which agencies are going to be a good investment, rather than a waste of your money? Or perhaps you’ve recently hired an agency, and you’re wondering whether you’ve hired a good or a bad agency. There are so many agencies out…
DetailsIs marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…
Details
