Over the years, it’s become imperative for businesses to utilize digital marketing practices, strategies, and online marketing channels as marketing technology continues to evolve. As a result, more small to mid-size brick-and-mortar industry professionals like financial advisors and wealth management advisors must learn to optimize their digital marketing services to set them up for long-term success.
Because financial advisors typically offer services for very specific needs, it can be difficult to reach a wider audience base, generate qualified leads, and provide potential new clients with information about their business and services. Consequently, more often than not, many financial advisors are unaware of how to build a long-lasting and sustainable marketing strategy.
However, in order to drive traffic to website pages, create a consistent brand identity, and reach and convert new customers, financial services professionals must adopt strong digital marketing practices. Partnering with a digital marketing agency can help financial advisors build online credibility and ensure that potential clients trust them enough to make investments in their business.
What kind of marketing services do financial advisors need?
Though the amount of digital marketing services available today are countless, there are a few that should be prioritized by financial management professionals.
- Establishing Strong Branding and Messaging – Every business or brand has a story to tell and a voice to tell it through. Securing a confident, consistent, and value-aligned brand identity and messaging is crucial in capturing the attention of potential investors. Nobody wants to buy from a business that seems confused about its vision and goals. Establishing a consistent brand experience across all touchpoints and interactions is essential to appealing to your target audience.
- Content Marketing – As we all know, the rule of thumb in marketing is that content is King, and it proves to be true in this case as well. Creating content that’s not only engaging and informative but that also highlights your business and services is one of the best ways to attract potential clients to your business and convert them into paying customers. Best of all, it’s free!
- Search Engine Optimization (SEO) – SEO is another great way to narrow your content towards a more specific audience and strengthen your online presence in a cost effective manner. The higher you rank in SEO, the higher your pages will appear on search engines when people look up specific terms, which ultimately increases your web traffic. To optimize your SEO strategy, it’s important to perform keyword research to ensure your content is purpose driven and is contributing to helping you reach your marketing goals.
- Search Engine Marketing (SEM) – SEM increases your internet visibility through paid advertising on search engine sites like Google. Its function aims to display your website as a top result when people search for services that are related to those that you provide.
- Social Media Marketing – With the rise of technological developments and the ever-increasing number of global mobile users, social media marketing has become a foundational element of any digital marketing strategy. From Facebook to Instagram to LinkedIn and Pinterest, there are more ways to connect with clients online than ever before! Businesses can utilize social media platforms to engage with customers in a more personalized manner that also allows for more direct and authentic connections.
- Mailings – Whether it be direct mailing or email marketing, incorporating mailing in your digital marketing strategies can be extremely effective as it allows you to send specific and personalized marketing tools to your target market.
Best of all, implementing a successful digital marketing strategy increases the chances that your customers will leave satisfied after receiving your services. This is powerful in that it will drive further in-person and online word of mouth that spreads the word about your financial advisory firm.
So now that you have all this information, what’s next?
This is where Lift Digital Marketing steps in. We are a full service digital marketing agency with decades of experience in organic and paid social media marketing, SEO strategy, and local digital marketing services that is committed to prioritizing your marketing efforts and goals. As part of our services, we offer a free SEM audit to ensure the optimization of your paid campaigns and to help you establish best practices for your business.
Working with an accredited, trustworthy digital marketing agency like us is the most crucial course of action to reap the rewards you want to see in your business. Entrusting your marketing strategy efforts to us means that you have more time to focus on growing your business and maintaining your client connections.
Ready to start a conversation? Contact us today!