With 75% of companies using some version of marketing automation software or sets of tools to execute their digital marketing functions and 63% of marketers planning to invest more money in marketing automation in the future, it’s safe to say that marketing automation is worth looking into for your business.
Oftentimes, large businesses have the human capital to manage their marketing services through in-house departments or teams. However, more likely than not, small businesses have limited manpower when it comes to running each of their individual marketing efforts in a streamlined and efficient manner. As digitization continues to evolve at record speed, it can be difficult for small businesses to keep up with every new marketing development, especially if they don’t have a large department to carry the workload alongside them. This is where marketing automation platforms like HubSpot come in to help these kinds of businesses.
HubSpot is an automation software that uses inbound marketing methods to help companies grow, bring in, and retain their client base. HubSpot was designed to be an one-stop-shop platform that provides the necessary mechanisms and features to implement and automate the best marketing solutions for businesses.
Who benefits from using HubSpot?
While businesses of all sizes can benefit from using HubSpot’s services, small to midsize businesses usually profit the most from its usage. Because HubSpot is designed to engage with and convert buyers who may already be interested in certain businesses, products, or services, it’s best utilized by companies equipped with marketing and sales teams that can properly drive acquired leads further down the sales funnel.
Why is HubSpot a good fit for small businesses?
For many small businesses, it can be difficult to maintain profitable marketing practices due to a variety of reasons. Some of the most common issues include the lack of a client base and leads, limited opportunity or budget for growth, or the inability to manage time-consuming processes, along with many other reasons.
More often than not, small business owners are swamped with particular needs for their business along with the general day to day tasks to keep it running. Managing a marketing and sales strategy while focusing on other priorities like building client relationships, ensuring high quality customer service, overseeing operations, refining business practices, and more can get exhausting. For small companies, there may not always be the bandwidth to handle such tasks efficiently.
Small business owners benefit the most when specific departmental needs are taken on by professionals who are specialized in those niches, but they may not always have the resources to outsource or delegate these services. After all, hiring in-house marketing professionals or even outsourcing your marketing services can be costly. Because of this, small businesses in particular can make the most of HubSpot’s features which were created to form an online marketing hub in order to maximize their time, money, and efforts for the best possible results.
What is HubSpot’s CRM system and what are its advantages?
Among the myriad of services offered by HubSpot is the HubSpot CRM software, which helps businesses keep an eye on where each client is in the sales pipeline and move their leads through various stages of the sales funnel. HubSpot CRM does this by allowing businesses to add and monitor any important information about their contacts so that they might work towards keeping happy and eventually loyal customers. Maintaining customer support is one of the most important aspects of your business, as it helps you retain loyal customers and can lead to greater business opportunities in the future.
An efficient CRM (or customer relationship management) system helps businesses become more familiarized with their clients’ information and the sales journey they’re experiencing in effort to cultivate strong, long-lasting relationships with them. HubSpot CRM also facilitates conversations between a business and its leads through tools like live chat boxes and ticketing functions that ensure client leads are properly nurtured at each consumer journey touchpoint. Using HubSpot’s tools to establish a trusted team of customer service representatives at this stage is imperative, as they may often serve as an initial touchpoint for your business and potential leads.
By enabling businesses to manage client dashboards and track the progress or journey for their contact profiles, HubSpot’s CRM service offers businesses an efficient way to learn from any resulting insights and strengthen their best practices. Additionally, having contact information stored for potential leads encourages businesses to engage with those leads through email marketing and HubSpot’s advanced email automation system. Using such systems allow businesses to interact with their customers in a personalized and simplified way without having to sacrifice ample amounts of time.
We know what you’re thinking – How much better can it get?
Fortunately, there are still more ways that HubSpot’s marketing tools can help small businesses automate their marketing processes and set them up to thrive.
What are 4 ways small businesses can benefit from HubSpot services?
1) HubSpot offers advanced features to help small businesses capitalize on their marketing opportunities. It offers tools for marketing services such as social media management, email marketing and newsletters, blog posts and SEO content strategies, and landing pages.
Not only does HubSpot Academy offer tips and tricks for how to navigate each software service but it also provides content templates for businesses to follow and generate more ideas from. These templates can also help you establish consistency among all the content that goes out from businesses to their target audiences.
2) The HubSpot marketing hub presents an all-inclusive set of marketing features that save business users considerable amounts of time and productivity that can be geared elsewhere. Utilizing these tools to your advantage can create meaningful experiences for the right leads and potential buyers to convert at scale later on for your small business.
3) HubSpot is known for its automation features, which cultivate streamlined workflows and empower businesses to enhance productivity across all departments. Using marketing automation processes for email marketing, content strategy, or even social media marketing strategies can create more time for other priorities.
For example, if you see that a visitor has come to your site, looked at one of your products and added it to their cart, but left the page without making a purchase, you may want to retarget them. However, as a small business owner, it can be extremely time consuming to track each and every person who has done this, find their contact information, and send them a personalized email on your own time. HubSpot’s software can recognize when a website visitor abandons their cart, and will proceed to send out an automated retargeting email if the contact information is in the CRM system. How handy is that?
4) Lastly, HubSpot drives lead conversions and enhances long-lasting customer relationships. By improving the strategies used to implement marketing integrations and streamlining your processes, HubSpot helps build client bases that are here to buy and stay for your small business.
When all is said and done, HubSpot’s many advantages and benefits make the price you pay more than worth it. As a HubSpot partner agency, we aim to help you keep your competitive edge in a fierce market and see more ROI. Using HubSpot’s services, we can help your small business generate the most qualified leads, set up your sales accounts, and assist you with your HubSpot setup and installation.
At Lift Digital Marketing, we use HubSpot to prioritize the expansion and growth of your business, and are committing to help you achieve your goals! Get in touch today to learn more about how you can optimize your marketing strategies with a HubSpot partner agency.