Your website is one of the most important parts of your business, and it is crucial to have a well-designed, optimized, easy to navigate website to represent your small business. Small business websites are the first thing most customers and potential customers see when they look up small businesses in order to learn more or to make a purchase. If your website is clunky, hard to use, or difficult to navigate, it can lead to a decrease in customers and overall sales.
So, if you’re looking to improve your website, it can be difficult to figure out the total cost of a website redesign. Some companies may quote you $3,000 while others quote you $30,000, or anywhere in between. Knowing what needs to be updated on your website during your redesign can help you to decide how much you need to spend to update your site.
Understanding Website Redesign Costs
Because businesses rely so heavily on their websites nowadays, don’t be surprised when your website redesign comes with a large price tag. There are several different factors and unique needs that go into building a website, and for almost all businesses, having a high-quality website is just as important, if not more, than having brick and mortar stores. There are several factors that can come into play when determining the average cost of website redesign:
- Are you redesigning your existing site or creating a completely new site from scratch?
- Do you have logos and graphics for your business that you can use for your website, or will you need someone to create them?
- Will your website need a blog to draw in customers and add content?
- Will your company’s website need to be optimized for mobile devices as well as desktops?
- Will the website design implement multimedia elements such as video, audio, or flash?
- Do you have copy or other content for all of the necessary webpages on your site?
- Will your company’s new website need social media features and capabilities?
- Will you need e-commerce programmed into your new website?
- Are you going to maintain the website after it is finished or will you outsource that responsibility to a digital marketing agency or individual?
What does a Website Redesign Entail?
Website redesigns can be as simple as updating a few graphics and pages, or as exhaustive as a complete website overhaul. Most website redesigns include making sure that everything on your website works correctly. This can include updating old or broken links on pages and blogs, updating your content to keep readers engaged, adding more responsive design elements, making changes to the backend of your site in order to offer quicker loading speeds, for example. The number of pages your website needs can also factor into the cost. Many website redesigns will also include SEO (Search Engine Optimization) and/or SEM modifications to make sure your website is ranking as high as possible on Google and other search engines. By making sure your website is optimized to its highest potential and constructed for the best user experience, you’ll make it easier for potential customers to find your business and products.
Just paying someone to build you a killer website isn’t enough. It requires constant upkeep, with new content being added, new optimization being completed regularly, programming checks and updates being performed, and much more. You aren’t just paying for a one-time item.
Even once your website is built and completed, it’s never truly complete. As the internet changes and web programming advances, your website will need to change with it. The upkeep necessary to keep your website running perfectly should be factored into the cost of your website redesign cost, and this is something small businesses don’t always realize when considering website redesign services. This either means learning the technical aspects of web development, page optimization, creating regular content for the site, and more in order to do it yourself, or outsourcing those responsibilities and services to a freelancer, a web design team, a web design agency, or a digital marketing agency that offers web design services and has experience creating and maintaining high quality websites for businesses of all shapes and sizes.