The strength of your marketing tactics cannot be understated when it comes to achieving a higher ROI B2B marketing. In such a heavily saturated field, strong, high performing tactics will set you apart from your competition and ensure a higher ROI than your competitors.
While basic marketing techniques definitely deserve a place in your toolbelt, the world of B2B marketing is rapidly changing, and you need tactics that will perform well in a rapidly changing environment. Here is a list of the top 5 highest ROI B2B marketing tactics that will bring your business to another level.
#1 – A High Performing Website
80% of people access the internet using their smartphone. What does this have to do with your business? Well, if your website isn’t mobile friendly, you could be losing business, as potential customers find your website too difficult to navigate on their mobile devices. User experience (UX) is everything, and if your website is difficult to navigate, you could see your bounce rates increase and your new clients decrease.
When optimizing your website for mobile users, another thing to keep in mind is your site’s loading speeds. Did you know that 61% of users are unlikely to revisit a mobile site they had trouble accessing and 40% will visit a competitors’ site instead? Mobile users expect websites to open within seconds, so account for this while working on your web optimization.
If you’re still not convinced that a high performing website is one of the most necessary high ROI B2B marketing tactics, just know that according to Marketing Insider Group, “57% of users say they wouldn’t recommend a business with a poorly designed mobile site.”
#2- High Value Content Marketing
By now, we should all know that content is king. According to Content Marketing Institute, content marketing delivers three times more leads than outbound marketing, and costs 62% less. Blogging within your website is a relatively cheap and easy way that you can drive traffic to your page.
However, you should be sure you’re creating content that people will actually read. You should focus on creating high-value pieces that web users will be interested in reading. Content marketing is definitely an example of an instance where it really is about quality rather than quantity. When creating content, try to target pain points that potential customers may have. Answer questions in your blogs, and provide advice within your business’ niche. By doing this, you’ll create high-performing content that will drive people to your site!
#3- Search Engine Optimization (SEO)
This one goes hand in hand with content marketing. Search engine optimization is a content marketer’s bread and butter. SEO comes in when you want to drive more traffic to your website. You should always be looking for ways to drive traffic to your website.
Search engine optimization makes it easier for your target audience to find your content. You can optimize your web content for search engines manually, by doing lots of research on your target audience, your content, and analytics data, but it’s usually a smarter choice to use an SEO plugin or software within your site.
#4- Utilize Social Media
It is estimated that over 60% of potential customers or clients check out new service providers on social media before going into business with them. Social media can also be used for advertisements and marketing, so it’s a good idea all around to have social media pages which are consistently updated with quality content.
Social media content should be short, entertaining, and informative. Get your point across in an easily digestible way, and you could see some new business brought to you by social media.
#5- Email Marketing
What is one of the first things you do in the morning? Check your email? Us too. It is estimated that over 80% of consumers check their email within two hours of waking up, making email marketing an extremely effective way for marketers to get their business and their message in front of the eyes of potential customers regularly.
Develop quality email marketing campaigns, such as newsletters, or share some of that web blog content we mentioned in #2 with your email marketing audience to see a significant ROI.
Marketing That Makes A Difference
At Lift Digital, we know that B2B marketing can be complicated and confusing at times, with lots of moving parts, numerous accounts, campaigns, and target audiences. While using the top 5 highest performing ROI B2B marketing tactics is a good start, there are many more ways to increase ROI in B2B marketing. Contact us today for more information on how to increase your B2B’s ROI!
