What is a Commercial Real Estate Marketing Strategy?
Commercial real estate marketing plans are a blueprint timeline for your marketing efforts. Not only does it help you keep track of all activities and tasks, it allows you to track your overall progress for each project. It also provides you with an explanation of the project for you to clearly and effectively communicate it with your clients and other stakeholders.
When hunting for new properties in this digital age, it is key that there is a quick, immediate response. LoopNet listings are no longer enough to successfully market properties that are available.
What Makes Lift Digital Marketing Different?
Developing an effective commercial real estate (CRE) marketing strategy can seem extremely overwhelming and challenging. Lift Digital has a track record of delivering Sales Qualified Leads for far below industry standard. We’ve worked with nationwide CRE businesses, as well as local coworking businesses. In working with these businesses in every market across the country, we’ve developed marketing techniques and packages which fit the vast majority of digital marketing needs: http://lift-digital.net/office-space-marketing-packages. We have expertise when it comes to multi-location marketing, which is key for CRE. Here at Lift Digital, we can help in implementing a CRE marketing strategy that includes digital marketing campaigns, paid social media ads, and quality websites for individual properties.
Top Tips for Digital Marketing for Commercial Real Estate
Be Active on Social Media
Social media only continues to grow and grow. With so many different platforms that allow users to share information in all types of ways, it is important to be active on social media on a daily or weekly basis. In a personal aspect, being active on social media allows potential buyers to see and get to know the real you. This creates connections and helps to build relationships with them.
Social media is also important to have a business account with. The most popular platforms in the CRE industry include LinkedIn, Instagram, Facebook, and Twitter. Here, you can show listings that are available, provide links directly to the listings for each property, and interact with potential customers before meeting them. Figuring out which platform your audience spends the most time on is also important because you don’t want to be putting all of your time and effort into a platform that your target market doesn’t interact with. However, if you are using more than one social media platform, make sure that the branding is consistent.
Lift Digital Marketing provides services in bringing your business into the light on social media. We help with logo creation, utilizing scheduling tools, creating content, encouraging engagement, launching ad campaigns, and more.
Utilize Your Website
Having a custom website for your firm allows users to not only find the information they are looking for, but also interact with it. Lots of searches for properties begin online, so utilizing your website is a great opportunity to have your content be seen. It is also important that it is user friendly, allowing them to easily interact with your content and contact you with any questions or next steps. Images, videos, floor plans, and maps are all great ways to show your properties on your website. Here at Lift Digital Marketing, we can assist you in creating these pages and continuously updating them with new properties or important information.
Create Email Marketing Campaigns
Having an email marketing campaign for your business can be beneficial. However, one way to make this even more effective is to make sure that the content you are sending specifically targets the customers you want to reach by providing them with information that they would want. Adding external links that can bring these customers directly to your website for updates and each commercial property is a great way to drive traffic back to you through email marketing. Lift Digital Marketing can aid in this process by drafting different email templates and making sure they are providing access back to your website.
Provide Valuable Blog Content
While it is true that potential buyers are looking for available properties, they are also looking for help in the buying and selling process. The information that you can provide as a real estate agent to first time buyers, experienced buyers, potential clients, and more, can be super helpful. Being able to provide valuable information to your audience is an important part of your real estate marketing strategy. This content can also be shared on your social media accounts and email marketing campaigns. Our content creators at Lift Digital Marketing help you do this effectively by creating content that can go live weekly, keeping readers interested and engaged.
Track Your Metrics
When you have determined the key metrics that will measure the success of your commercial real estate marketing strategy, you can use them to track your progress. Some useful key performance indicators (KPIs) to track include brand impressions, website visits, and lead generation.
Pay-per-Click (PPC) campaigns are available through a variety of networks and can allow your company to be seen using targeted marketing campaigns. This type of marketing allows you to have more control over your Return on Investment (ROI) that you can measure and report.
It is important to make sure you are reporting the results of your campaigns in order to make improvements where they might be needed. Tools like Adobe Analytics, Google Analytics, and ClientLook can measure these metrics, as well as create custom reports for tracking them. Lift Digital Marketing assists your business by setting up tracking for the metrics that you choose and creating reports for them.
Develop a Real Estate SEO Plan
A commercial real estate marketing plan provides you with an overview of your mission, target audience, selling points, and metrics, all of which measure the success of your marketing plan. It is important to make sure you are utilizing a variety of Owned, Earned, and Paid media to enhance your brand awareness.
Owned Media. The content that you’re in full control of. This includes your website, your blog, and your social media accounts.
Earned Media. The content from publicity gained through promotional efforts and paid media advertising. This type of content is generated through those outside of your company, such as customers or journalists.
Paid Media. The content that is created through paid marketing efforts. These include PPC ad campaigns (like Google AdWords) and sponsored posts on social media channels.
The different properties that you may be advertising may have different target audiences and thus different ways to show them. Your real estate marketing plan can address all of these differences and map out how and where to advertise them all.
The Search Engine Optimization (SEO) side of your marketing strategy is also important to focus on when creating your overall plan. SEO provides high visibility on search engines, such as Google, which then drive traffic to your website. It is a long-term process, which is why at Lift Digital Marketing, we make sure that it is something that is discussed in the beginning and is constantly being updated within website pages and blog content.
Find Out More
To find out more about how Lift Digital Marketing can assist you with Digital Marketing for Commercial Real Estate, contact us. If you’re a coworking or executive suites company, please check out our marketing packages: http://lift-digital.net/office-space-marketing-packages. No matter where you are in your marketing strategy, we are here to help.