The 80/20 rule is a guideline that suggests that 80% of your social media content should be focused on topics that are relevant to your brand, while only 20% should be dedicated to promoting your brand or products. The theory behind the 80/20 rule is that by providing valuable, interesting information most of the time,…
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not have realized is that social media can be a full-time job. And if you’re not prepared to invest the time and resources necessary to create and maintain a strong…
Social media is a powerful digital marketing tool that can benefit small businesses in many ways. If you’re not already using social media for your business, now is the time to start. It can help you build relationships, increase brand awareness, generate leads and sales, and much more. However it’s important to use social media…
Knowing how to use social media to generate business is one of the most valuable skills you can have as a business owner in today’s age of technology. While social media is an easy thing to overlook, it is actually a very powerful tool when used correctly. Social media can be used to market products…
For businesses of all types across various industries, a commonality lies among the differences: A robust lead generation strategy is one of the most important and fundamental parts of business growth and scalability. While it can be difficult to identify avenues that produce quality leads with high purchase intent, there are several great ways to…
Within the past few years, social media marketers and marketing professionals everywhere have witnessed the growing shift in the landscape of social media marketing. The traditional 80/20 social media marketing rule, which recommends businesses to post content that is 80% useful to their audience and 20% promotional, no longer holds the same power it used…
There are many things to consider when making the decision to move your business or brand to social media. Social media is an essential part of the modern advertising landscape and is an excellent tool for connecting with your audience, growing your reach, and giving your brand a voice. That being said, social media for…
Social media is a low cost, highly effective way to market your business, your brand, or yourself. It can be one of the most powerful digital marketing tools, when used correctly. Social media enables an individual to connect with millions of people, 24/7. This is why it’s important to so many business to get more…