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      • FREE SEM Audit
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      • Search Engine Optimization Services
    • Lead Generation Agency
    • Content Creation Services
      • Social Media Marketing Services
        • Organic Social Media
        • Paid Social Media Marketing
    • Local Digital Marketing Services
      • Google My Business Agency
    • Display Marketing and Retargeting Agency
    • Conversion Rate Optimization for Websites
  • Industries
    • Accountants & CPA Firms
    • Business to Business
    • Commercial Real Estate
      • Office Space Marketing Packages
    • Franchise Businesses
      • Digital Marketing for Franchises
    • Marketing Services for HVAC
    • Marketing for Roofers
    • Veteran-Owned Businesses
  • Client Results
    • Case Studies
  • Pricing
  • Blog
  • Contact Us
  • SCHEDULE A CALL

Category Archives: Search Engine Marketing

Difference Between SEM and SEO

What’s The Difference Between SEM and SEO?

Search Engine Marketing, Web Design & DevelopmentBy Aaron WelchSeptember 20, 2021

The language used in the marketing world is constantly changing and evolving, and it can be easy to get bogged down in all of the marketing terms. PPC, B2B, SaaS, SEO, SEM? It’s difficult to keep everything straight, especially with terms as similar as SEO and SEM. However, at Lift Digital Marketing, we make marketing…

How to Prioritize Your Content Creation In 7 Easy Steps

Search Engine Marketing, Marketing StrategyBy Aaron WelchAugust 27, 2021

You’ve heard it before, and you’ll hear it again, because it’s a tried and true reality: Content is King! When creating a content strategy for your business, you’ll find that the process of determining what you should be prioritizing is not always a black and white. For the most part, a majority of the content…

marketing to intent

Marketing to Intent

Search Engine Marketing, Marketing Performance, Marketing StrategyBy Aaron WelchJanuary 29, 2019

The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. The majority of marketers are too focused on their goals to consider marketing to intent. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…

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