The language used in the marketing world is constantly changing and evolving, and it can be easy to get bogged down in all of the marketing terms. PPC, B2B, SaaS, SEO, SEM? It’s difficult to keep everything straight, especially with terms as similar as SEO and SEM. However, at Lift Digital Marketing, we make marketing…
You’ve heard it before, and you’ll hear it again, because it’s a tried and true reality: Content is King! When creating a content strategy for your business, you’ll find that the process of determining what you should be prioritizing is not always a black and white. For the most part, a majority of the content…
The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. The majority of marketers are too focused on their goals to consider marketing to intent. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…