Whether you like it or not, the digital world is redefining how we do almost everything—from looking up a phone number to researching a product to communicating with others—it all looks pretty different from how things were run even just a few years ago. This is especially true when it comes to how businesses approach…
Starting out as an emerging entrepreneur is no easy task: You need to have curated strategy, tip top management and organization skills, and be naturally innovative to make your mark in the business world. Entrepreneurship does not only require that a person have creativity, industry knowledge, and new ideas, but also the strategic management ability…
Digital Marketing for Startups As an entrepreneur launching a new brand or company, there are probably several things on your to do list. Creating a budget, perfecting your product, and so much more goes into building a brand from the ground up. Is developing a digital marketing strategy on that to do list of yours? …
There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by calculating Customer…
Search engine marketing, also known as SEM, is one of the most effective strategies you can implement to grow your business and to establish brand recognition online. Search engine marketing allows you to choose the most critical keywords for your business to elevate your website and increase your online visibility and ranking among competitors. Search…
Lead generation is both an art and a science, and striking the right balance is always a challenge. But in a sudden and unpredicted downturn, like many businesses are experiencing due to the COVID-19 pandemic, knowing which direction to take regarding conversion rate optimization becomes even more challenging. Never before has the need to monitor…