15 Ways to Come Up with New Content Ideas Being a content creator means every once in a while, writer’s block hits you real hard. You might feel like your topics are redundant or that the ones you noted down aren’t captivating enough. And fighting this feeling off isn’t easy either! However, there are some…
Have you wondered how COVID-19 impacts marketing? Almost every aspect of life is different these days, including marketing. Nothing is safe from the pandemic’s effects, and everyone is adjusting to a new normal in these unpredictable, unprecedented times. So, how does COVID-19 impact marketing? Its effects can be seen in just about every aspect of…
Because online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
Is marketing an operating expense? NO! Marketing is an Investment, not an operating expense. You’re expecting a positive return from your marketing investment; it’s not the same thing as a utility bill or how much you’re spending on office supplies. To be fair, sometimes it can be hard to see marketing as an investment in…
Newsletters are a very important aspect of marketing for most businesses. Newsletters allow you to connect with your customers, foster relationships with potential leads, and increase your sales. You can ask just about any marketer today and you can almost guarantee that you will be told that you need a newsletter. That marketer would likely…
Social media is a low cost, highly effective way to market your business, your brand, or yourself. It can be one of the most powerful digital marketing tools, when used correctly. Social media enables an individual to connect with millions of people, 24/7. This is why it’s important to so many business to get more…
Digital Marketing for Startups As an entrepreneur launching a new brand or company, there are probably several things on your to do list. Creating a budget, perfecting your product, and so much more goes into building a brand from the ground up. Is developing a digital marketing strategy on that to do list of yours? …
Search engine marketing, also known as SEM, is one of the most effective strategies you can implement to grow your business and to establish brand recognition online. Search engine marketing allows you to choose the most critical keywords for your business to elevate your website and increase your online visibility and ranking among competitors. Search…
Crafting your business’s unique value proposition is critical for the success of your business. It’s what defines the company’s value and is the source of differentiation in a competitor and saturated market. But maybe we need to take a step back first… A unique value proposition is a clear statement that describes the benefits your…
“I’m going to need those marketing reports ASAP…So, if you could do that, that’d be great…” It happens to all of us: someone in Senior Leadership (or worse an Advisor or Board of Directors Member or Business Owner) puts in a request to get a “high level” overview of how your marketing is performing. Whether…