local digital marketing

Local Digital Marketing

Digital marketing for local service-based businesses, also known as local digital marketing. is very different from marketing for an online retailer, local retailer, restaurant, or venue. Your business provides services to the local area, but customers may come to your place of business, you may go to their place of business, or you may go…

marketing to intent

Marketing to Intent

The biggest problem with marketing today: marketers (or even worse advertisers) who cram their message down consumers’ throats. The majority of marketers are too focused on their goals to consider marketing to intent. Marketers are creating messages in a vacuum, in conference rooms with white boards, without listening to their customers. Marketers are creating content…

landing pages

The Importance of Landing Pages

Milks, eggs, flour, butter, onions, stock… these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…