Your webpages will be more successful if they have clear goals. This will help you to focus your efforts on creating content and promoting the action you want your visitors to take. Every web page should have a goal . This will make it easier to measure the success of your website. Without a goal,…
Picture this: You’ve worked with your marketing team to perfect every aspect of your website design, edited landing page optimization, tailored pages to contain important information that website visitors are looking for, and craft relevant blog post content…But your conversion rates are still lower than expected, and your visitors aren’t moving down the sales funnel…
Lead generation is both an art and a science, and striking the right balance is always a challenge. But in a sudden and unpredicted downturn, like many businesses are experiencing due to the COVID-19 pandemic, knowing which direction to take regarding conversion rate optimization becomes even more challenging. Never before has the need to monitor…
Milks, eggs, flour, butter, onions, stock… these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…