landing page optimization

Landing Page Optimization

Picture this: You’ve worked with your marketing team to perfect every aspect of your website design, edited landing page optimization, tailored pages to contain important information that website visitors are looking for, and craft relevant blog post content…But your conversion rates are still lower than expected, and your visitors aren’t moving down the sales funnel…

landing pages

The Importance of Landing Pages

Milks, eggs, flour, butter, onions, stockā€¦ these universally known ingredients which form the base of a ton of recipes (thanks Food Network). Marketing recipes are similar: messaging, ad copy, offers, sense of urgency, and compelling visuals are the base ingredients of marketing campaigns. But the most overlooked, especially among digital marketing efforts: landings pages (a.k.a.…