The need for consultants is increasing every day in our rapidly growing business world, so much that the outlook for consultants is expected to increase by 14 percent between 2020 and 2028! Whether you are just starting out as a consultant or you have an established consulting business, finding new clients can be one of…
No matter the age of your company, whether it is a startup or a well established business, sooner or later you will realize that you need to hire marketing help for your business. If you just aren’t generating the leads you’re looking for, or if the marketing side of your company just seems to need…
Digital Marketing for Startups As an entrepreneur launching a new brand or company, there are probably several things on your to do list. Creating a budget, perfecting your product, and so much more goes into building a brand from the ground up. Is developing a digital marketing strategy on that to do list of yours? …
There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by calculating Customer…
Search engine marketing, also known as SEM, is one of the most effective strategies you can implement to grow your business and to establish brand recognition online. Search engine marketing allows you to choose the most critical keywords for your business to elevate your website and increase your online visibility and ranking among competitors. Search…
Crafting your business’s unique value proposition is critical for the success of your business. It’s what defines the company’s value and is the source of differentiation in a competitor and saturated market. But maybe we need to take a step back first… A unique value proposition is a clear statement that describes the benefits your…
“I’m going to need those marketing reports ASAP…So, if you could do that, that’d be great…” It happens to all of us: someone in Senior Leadership (or worse an Advisor or Board of Directors Member or Business Owner) puts in a request to get a “high level” overview of how your marketing is performing. Whether…
Everyone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…