calculating customer lifetime value

Calculating Customer Lifetime Value

There are many vital metrics that govern the success of a business. Customer lifetime value, CLV, is perhaps at the top of the list. CLV refers to the financial projection of the average profitability during the lifetime relationship between a customer and a business. Business owners can significantly improve customer retention rates by calculating Customer…

marketing agency

Should I Hire a Marketing Agency?

Everyone involved with marketing, sales, and business leadership is trying to get more customers. New customers are the lifeblood of every business. Without new customers things are going to get bad for everyone involved, especially the business owners. But when it comes to getting new customers, how are you going about it? Do you have…