call tracking

Call Tracking Metrics

If you’re a marketer who’s interested in using customer metrics to strengthen your business practices and marketing campaign strategies, call tracking could be just the tool you’re looking for. With a whopping 4.32 billion mobile internet users and a steadily growing percentage of mobile users who are likely to contact businesses with mobile friendly sites,…

marketing kpis

Marketing KPIs

There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…