With 75% of companies using some version of marketing automation software or sets of tools to execute their digital marketing functions and 63% of marketers planning to invest more money in marketing automation in the future, it’s safe to say that marketing automation is worth looking into for your business. Oftentimes, large businesses have the…
If you’re a marketer who’s interested in using customer metrics to strengthen your business practices and marketing campaign strategies, call tracking could be just the tool you’re looking for. With a whopping 4.32 billion mobile internet users and a steadily growing percentage of mobile users who are likely to contact businesses with mobile friendly sites,…
If you’ve been in the digital marketing industry for any amount of time, you’re probably familiar with the way “reporting” and “analytics” have often been used interchangeably. However, while both are functions of business intelligence that help you understand your business data, they are different in both form and function. It is important to recognize…
Having the best analytics tools is important for anyone who has a website for their business. No matter what kind of business you have, your company’s website is one of the most crucial aspects of the business. It is an important tool that can be used to attract new customers, retain existing customers, convert leads…
Because online marketing is such an important investment of time and money, just like any part of your business, it makes sense that you’d like to make sure your marketing is working. It can be difficult to gauge how well your existing marketing strategy and efforts are working. How can you tell if the time…
There are a lot of metrics and measurements out there. In fact, thanks to “Big Data” and cloud computing there are more measurements, metrics, and potential KPIs than there ever have been previously. CTR. Quality Score. Average Position. CPM. CPC. Click-to-conversion. ROI. ROAS. Attribution models are all the rage: Time Decay, Linear, Markov Chain… even…