The benefits of blogging have increased dramatically as the world of blogging has grown in leaps and bounds over the past couple of years. Nowadays, you can start a blog and turn it around as a strong PR channel for your business, reach potential clients, and build into a solid money-making machine.
You may have come across shallow references to the topic on the internet, but this is where we will take the bull by the horn and reveal to you the many benefits of having a blog for your business.
What Is Blogging?
A blog, which is a truncation of a weblog, is a website where informational or educational contents are being published on a world wide web address. A blog contains discrete, diary-style posts arranged and displayed to the readers in reverse chronological order such that the posts that appear first are the ones posted recently.
Blogging then is the process of writing and creating content, either text or image, for the purpose of self-publishing on the blog for reading and viewing pleasure of the blog visitors. There are different types of blogs; some of them include;
- Food blogs
- Fashion blogs
- Lifestyle blogs
- Music blogs
- Travel blogs
- Tourism blogs, etc.
Importance Of Blogging To Businesses
When you look at the many advantages of a blog in our world today, considering how they keep us informed and up-to-date on happenings around us, you will agree with me that the importance of blogging cannot be overemphasized. When you try to look at it from a business point of view, you’ll also realize how important it is to business.
Let’s take, for example, you need a product, but you want to be sure of the uses, features, and benefits of that particular product; where do you go to when the manufacturer’s office is miles away from you? Their website, right? These and many more are the importance of blogging to a business. Let’s take a look at some statistics which proves how important it is to have a blog;
- 37% of marketers have found that the most important method of content marketing is through a blog.
- 61% of the consumers in the US have made a purchase because of a blog post.
Benefits Of Blogging For Business
The benefits of content marketing through blogging are enough reasons why a business should consider having a blog.
· It Helps The Business To Establish Authority
When a business is consistently publishing blog posts that are giving educational and informative content, it is assured that in no time, the business will become a recognized authority in that field. When the posts are answering top and long time questions of leads and visitors, and they find that the posts are useful and understandable, such blog overtime becomes the blog that is trusted by leads and visitors.
Imagine the impact of creating a blog that has all the answers and makes concepts clear to readers? With time, they will want to remain loyal to your blog.
· It Drives Traffic To The Business Website
A business that blogs consistently is sure to have more online presence and followership on their website. What the blog posts do is that they give the search engine a number of amazing information about things that people search for, which is your own area of expertise.
Suppose your blog posts can come up whenever a search is being done on your area of expertise; those who have never visited your page before will get introduced to your business and what you do. In the long run, they can become customers.
· It Helps To Influence People To Buy From You
With your blog, you can easily influence searchers to purchase your products. Many people search for the product they want to buy first before making a purchase.
If they can stumble on your blog post about the features, uses, and specs of that product and you introduce the one manufactured by you to them at the end of the post, they might just want to make the purchase straight from your website.
· It Helps To Foster Communication Between Your Business And Your Customers
It is with a blog a business can easily communicate and build a strong relationship with its customers. The business expresses what it is and what it stands for, including its goals and objectives, through a blog.
In the same vein, the business gets to know what interests the customers, what they like about the business and its products. With the use of the comment session, the customers give feedback and suggestions on what they think about the posts or the business’s products.
· It Helps To Build Your Email List
For further content marketing, a business can use its blog to build an email list through which they can do email marketing and connect with their customers through email. Almost every business blog you visit today will, at some point, ask you to input your email for further information about what you’re in search of. Your business can also do this.
Whether it’s a big business or a small one, it is important for you to have a blog for your business. It gives you an advantage over your competitors that don’t have one. Blogging helps to enhance your inbound marketing efforts and gives you more lead than paid advertising would.