Make Every Dollar Do a Job If you run a small business, your marketing budget isn’t theoretical—it’s money coming out of your pocket. Whether you have $2,000, $5,000, or $10,000 per month to spend, you need that budget to turn…
At Lift Digital Marketing, we are thrilled to announce that we have officially obtained the VBE certification (Veteran-Owned Business Enterprise) from the City of Chicago. This recognition is not only a milestone for our company but also a testament to…
Have you ever heard the phrase, “Data is king”? Or maybe, “If we can’t measure it, we can’t improve it”? If those sound familiar, chances are you’ve come across the world of marketing, and more specifically, A/B testing or split…
Your business has a ton of great reviews online, maybe on Google, TripAdvisor, or Yelp. But what are you doing with them? If your answer is “not much,” you’re not alone. Many small business owners think of reviews as just…
What makes a complete stranger choose your business? A good Google review. This is one of the most powerful tools, and it’s right there at your glance. Glowing 5-star reviews on Google, Facebook, TripAdvisor, and Yelp can make or break…
Are you a small business owner? Let me guess, you probably rely on customers in your area to keep your business running. But if you’re not showing up in local search results, you’re missing out. With more people searching online…
Are you a content creator, digital marketer, social media influencer, or news aficionado? If so, then you likely spend a lot of time keeping up with trends and viral content on social media. Beyond getting gists, staying up-to-date on social…
If you’re a small business owner, solopreneur, independent agent, or local nonprofit, your Google Business Profile is one of the most powerful (and free!) marketing tools at your disposal. Whether you’re an accountant, lawyer, IT services provider, home services expert,…
How to Get More Customers from Google—Right in Your Own Neighborhood, with Local SEO in Chicago Why Local SEO Matters in Chicago If you own a business in Chicago, you already know how competitive this city is. There are…
If your logo still thinks it is 2012, we need to talk. A lot has changed in the business world over the last five years. Design trends have evolved. Customer expectations have shifted. And your business has likely grown and…