As the internet continues to shine as a prominent space for marketers to utilize various channels and services, the benefits of online marketing and advertising have proven to be undeniable.
Compared to more traditional marketing tactics like television advertisements, billboards, and radio spots, online marketing tactics produce benefits that are unattainable elsewhere. Before we jump into the many perks of advertising online, let’s first define what online marketing is and what it looks like.
Online marketing is a component of digital marketing that integrates various techniques in order to target specific audiences at the highest level of efficiency. To execute an compelling online marketing strategy, a business must deeply understand the multiple facets of each online marketing technique available.
Many digital agencies offer online marketing services that include but are not limited to Search Engine Optimization, Search Engine Marketing, PPC Ads, Social Media Marketing, Content Marketing and Blogging, and more! Ultimately, online advertising encourages marketers to get creative with crafting and executing powerful marketing campaigns and strategies.
So let’s get right to it then.
What kind of benefits can online marketing offer?
1) Online marketing makes your business visible
We’d be lying if we told you that the ability to market your business well these days isn’t complex. These days, every company wants to stand out amongst the crowd and be noticed by their target audience over their competitors. Unfortunately, with traditional marketing methods, it’s easy for smaller businesses or those with tighter budgets to be drowned out by large corporations and businesses that are able to set massive marketing budgets. However, online marketing makes the playing field more level and grants small to midsize businesses better visibility to their target audiences, even with big businesses still in the picture.
2) Online marketing helps you save
While traditional marketing tactics can cost you a pretty penny without the certainty of achieving your desired results, online marketing is an accessible and cost effective venture for many businesses to undertake. Additionally, online advertising allows businesses to set their own marketing budgets and base strategies off of what they can afford.
3) Online marketing is targeted
Unlike billboards or TV advertisements that are displayed to a more generic audience, online marketing targets your most optimal consumers. Creating buyer personas for your ideal audience allows you to gear your messaging to specific people who are in search of your services and effectively meet their needs, no matter how niche. You can also use tools like Facebook Ads Manager to create unique audiences for your marketing campaigns based on your preferred, filtered demographic data.
4) Online marketing builds brand recognition and recall
When consumers encounter or interact with your brand at multiple touchpoints, they’re more likely to recognize you or have you come to mind when deciding to make a purchase. For example, if someone finds your business through an initial google search when researching a product they wanted, and then later see an Instagram ad, they may be more likely to remember you when they reach the point of being ready to buy that product. Even if a consumer isn’t ready to convert when first coming across your brand, it’s helpful for them to preemptively have your business in mind for when they are ready.
5) Online marketing shows you the results
The best part of online marketing is that you can see the direct results of your efforts and trace them back to specific sources. By utilizing tools like Google Analytics, social media analytics, or website traffic data, you can see where your traffic is coming from, where certain people found your business, and which methods are driving the highest results. Being able to track your marketing metrics is extremely helpful in helping you focus your time and money in the most successful methods and simultaneously sharpen your overall marketing efforts.
6) Online marketing contributes to business growth
Online marketing has often proven to be a driver of conversions for businesses, which ultimately helps a business grow and build revenue. This benefit is perhaps one of the most motivating factors of online marketing, as every business should seek to be growing.
The world of online marketing is one that offers endless possibilities and opportunities for your business. Implementing the various tools and tactics into your business practices will help you build an efficient plan of action to surpass and exceed your marketing objectives. Get in contact with us today to find out how Lift Digital Marketing can help you kickstart your online marketing strategy!