One of the top things small businesses aim to do is generate leads. Their main goal is to grow their businesses by expanding their outreach. Unfortunately, business growth is a frustrating and challenging process. However, a steady stream of organic and successful sales leads is a great way to grow your business. A lead can be a person or a business interested in the products/services you sell.
Luckily, there is an array of ways you can generate organic leads to expedite your business. Below is the list of the most effective tips to attract prospects and form a strong consumer base:
Identifying Your Target Audience
For starters, you should identify your target audience. A good way to reach out and connect with prospects is to figure out what your ideal audience looks like.
Start by doing some research on your audience and then draw a clear picture of them. You may include who these people are, where they reside, their interests, their personality, and so on. It is a basic part of your marketing plan.
Creating a Sales Funnel
After figuring out your target audience, you need to determine the best way to connect with them. Next comes collecting necessary contact information by crafting the perfect sales funnel.
The first step of the process is captivating first-time buyers to your landing page. Typically, the page will encourage prospects to share contact information for a sample, coupon, or other attractive incentives.
Next, you need to ensure your customer relationship management (CRM) database is effectively keeping track of potential buyers.
Optimizing Web Pages to Gather Contact Information
An unoptimized website will not rank on search engines, which means you won’t be able to target the audience through your website. You need to have legible content, attractive and rightly placed images, keyword targeting, backlinking, and indexation to optimize the web pages.
Only an optimized website will persuade your target audience to take action and increase sales. It will help you generate leads and gather the contact details of your prospective customers, such as phone number, email address, or something similar.
To ensure you effectively generate organic leads, you can choose from a plethora of online tools. One such tool is Leadpages that allows you to craft engaging and effective web pages. Moreover, the tool boasts a huge library of templates to help beginners locate the one that works best for their business.
Using Facebook Ads
Facebook ads are a foolproof and practical way to generate leads. That is if you’re willing to spend some money to access specific targeting options. Facebook ads allow you to select particular features like age, location, interests, and so on.
Even then, you need to ensure you’re using the best practices to enrapture the best leads. Below are tips and tricks to remember when crafting a killer Facebook ad:
Make sure your ad relates to the content people click on. If your website offers a different marketplace, it’ll create confusion, resulting in more traffic and a low action rate.
Instead of using the typical blue and white, use eye-catching and vibrant colors. It ensures your ad stands out from the crowd. Run an ad-based on a ‘lookalike audience.’ Here Facebook uses your list of customers to find similar users.
Learn the difference between CPM and CPC and figure out which works best for you.
Using Email Newsletters
An email newsletter is another effective way to drive leads. An in-depth study shows that 73% of millennials prefer business communication via email. Whereas 80% of business professionals believe email marketing increases customer retention.
Not to mention, an extensive study evaluates that personalized email generates revenue six times greater than non-personalized emails. It is exactly why, after gaining contact with your prospects, you should focus on strengthening those relationships.
The best way to reach out to your customers is through emails. Make it more personalized by greeting every consumer with their first name. Moreover, ensure consistent communication with the consumer. Not only does this help generate leads, but it ensures brand loyalty as well. You may keep track of your success rate to ensure you can modify your strategy as necessary.
Finding Leads on Twitter
Apart from being a spectacular social website, Twitter allows a business to enjoy its stream of potential leads. By using practical and revolutionary tools like Followerwonk, you can assess specific information about your followers.
It entails what time your followers are most active, what content they like best, what they comment on, and how, and so on. Not just this, but when you’re tweeting something, make sure it’s engaging.
You may include interesting images to captivate a follower. Or you may use hashtags to make it easier for leads to locate you. All in all, Twitter is a great way to connect with your audience in the best way possible.
Run a Giveaway Contest
Running a giveaway or contest is a fantastic way to generate a higher quantity of emails and other social leads in a much smaller time frame.
For instance, a brand may offer an attractive reward in exchange for a simple demand like sharing content, liking your posts, referring to friends, etc. As for the customer’s prize and course of action, it’s best to be creative about it. Moreover, you may add a thank you page to make customers feel appreciated. In turn, they’ll want to purchase from your store again.
Offer Discounts or Coupons
If a giveaway and contest don’t sound like you, you can drive leads with discounts and coupons! An in-depth survey by CouponBox shows that 75% of retailers surveyed believed that coupons were the best way to increase long-term revenue.
Here you should start with creating a deal or coupon that you’re confident potential customers would like to see. Next, distribute the coupons to customers via social media platforms and email.
Market on LinkedIn
LinkedIn is a huge social network that allows businesses and job seekers alike to benefit from it. In fact, a vast network comprising ample amounts of connections increases the chances of you meeting the perfect prospect. Moreover, LinkedIn allows you to publish high-quality content to your engaged, ideal audience.