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Daily Archives: April 12, 2021

reporting and analytics

Differences Between Reporting and Analytics in Digital Marketing

Analytics & TrackingBy Aaron WelchApril 12, 2021

If you’ve been in the digital marketing industry for any amount of time, you’re probably familiar with the way “reporting” and “analytics” have often been used interchangeably. However, while both are functions of business intelligence that help you understand your business data, they are different in both form and function. It is important to recognize…

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